Library Marketing and Communications Specialist

Library Marketing and Communications Specialist
The Library Marketing and Communications Specialist role will focus on managing Saint Paul Public Library’s content strategy and storytelling to reach new audiences, increase use of the Library, and clearly convey the Library’s values and brand. The role also creates strategic communications plans for programs and projects.

Here’s what you can expect to do:

Drive the content strategy for the Marketing and Communications Team, collaborating to identify and create content across channels including email, website, social media, paid advertising, and more.

Implement strategic integrated communication and promotion plans for various library programs and initiatives.

Coordinate special projects including, but not limited to, special edition library cards and commissioned art.

Maintain a cohesive brand identity across all digital, print, media, and campaign communications.

Design and produce digital and print collateral, including brochures, flyers, infographics, event materials, and promotional assets.

Employ a strong racial equity lens and incorporate this into marketing and communications strategy.

Information Specific to this Position
Location: George Latimer Central Library, 90 W 4th St, St Paul, MN 55102. Schedule: Monday through Friday, 8:30 a.m.–5 p.m. Most days are in the office; weekends and evenings may be required occasionally. Remote work is allowed on Mondays and one additional day per week.

Our Benefits
We offer competitive wages and a range of benefits including health insurance, retirement contributions, and paid vacation and sick time.

Equity, Inclusion and Belonging
The City of Saint Paul is dedicated to dismantling systemic racial, cultural, and economic barriers and ensuring fairness in opportunities and outcomes for all individuals. We are guided by an unapologetic equity agenda that promotes true equity for all community members.

Qualifications
A Bachelor's Degree is required. A Bachelor's Degree in Journalism, Communications, Criminal Justice, Marketing, Law Enforcement, or a related field is preferred. Two years of experience as a Public Information Specialist I or equivalent is required.

Veteran’s Preference
If you are a veteran and would like to receive Veteran’s preference in accordance with MN Statute 197.455, you must submit a photocopy of your DD214 at time of application.

Equal Employment Opportunity Statement
The City of Saint Paul is an equal opportunity/affirmative action employer. Veterans, women, persons of color, members of the LGBTQIA+ community, and individuals with disabilities are strongly encouraged to apply.

Working Title
Library Marketing and Communications Specialist

Official Title
Public Information Specialist II

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