Customer Marketing Manager

Responsibilities

As a Customer Marketing Manager owning the post-sale marketing motion, you will help customers get the full value of their investment in SentinelOne, connecting them to the capabilities and protection that meet them where they are as their environment and risk evolve, and partnering with Customer Success to ensure they renew and grow with confidence
This is a high-visibility, high-impact role sitting at the intersection of Demand Generation and Customer Success, with meaningful influence over Net Revenue Retention (NRR)
You’ll build campaigns and programs that support customers through their lifecycle, starting from adoption and value realization through renewal and expansion, working closely with Customer Success, Product Marketing, and Sales to ensure customers understand and can act on the protection they need at each stage
This role sits within the Revenue Marketing organization under the Director of Demand Generation & Campaigns
Develop and execute campaigns and programs targeting current customers to drive awareness of additional products, tiers, and features
Identify accounts that are ready for upsell or cross-sell based on where they are in their journey
Partner with Product Marketing to translate product capability messaging into customer-relevant value narratives and own campaign performance metrics
Collaborate with the Webinars & Virtual Events Lead on customer‑segment programming
Design lifecycle programs that reinforce customer value ahead of renewal windows, including digital, in‑product, and email touchpoints
Collaborate with Customer Success on playbooks that combine CS outreach with marketing‑sourced content and campaigns
Build a shared calendar of CS + Marketing touchpoints aligned to the customer lifecycle
Track and report on customer marketing performance including influenced pipeline, renewal rates, NRR, and engagement metrics
Maintain clean attribution in Salesforce and marketing automation platforms to accurately reflect customer campaign contribution
Bring data‑driven insights to weekly and monthly reporting cadences with Demand Gen leadership
Benefits

Medical, dental, and vision coverage
Employee assistance program
Gym reimbursement
Incentive‑based challenges
Mental health and mindfulness
Unlimited Time Off
Grandparent Leave
Volunteer Time Off
Paid Sick Time
Paid Holidays
16 weeks Gender‑Neutral Parental Leave
Restricted Stock Unit Program
Flexible Spending Accounts
Life Insurance
Short and Long Term Disability Insurance
401K
Team building activities
Celebrations and social gatherings
Community volunteering events
Global all hands and local town hall events
Qualifications

Experience working directly with Customer Success or Account Management teams
Exposure to NRR/GRR frameworks and how marketing influences post‑sale revenue
Comfortable with data: you can pull your own reports, interpret pipeline metrics, and speak fluently to campaign performance
5+ years of B2B marketing experience, with at least 2 years in customer marketing, lifecycle marketing, or a closely related function
Familiarity with ABM strategies and tools (e.g., 6sense, Demandbase)
Strong written communication skills — you can translate complex product value into crisp, compelling customer messaging
Familiarity with marketing and CS tooling (e.g., Salesforce, Marketo, and/or Pendo)
Marketing experience in the cybersecurity industry
Demonstrated ability to develop and execute multi‑channel campaigns targeting existing customers
Experience supporting renewal or expansion motions in a PLG or hybrid GTM model

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