Marketing Coordinator

Join our Home and Outdoor team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. We build innovative and useful products that elevate people’s lives everywhere, every day.
Position: Marketing Coordinator Department: Marketing – Home & Outdoor Location: New York, NY – Hybrid (3 days onsite)
About the Role

The Marketing Coordinator provides day‑to‑day support for the development and implementation of marketing plans and strategies for the brand. The role executes and tracks digital and retail marketing campaigns, manages the marketing calendar and budget, and works closely with cross‑functional teams and external partners.
Responsibilities

Support marketing campaign management across digital marketing, social media, email marketing, and traditional advertising.
Coordinate the delivery of physical and digital assets from the creative team to media agencies, retailers, and partners.
Audit eCommerce and partner campaigns to ensure CLPs, PDPs, banners, emails, social posts and copy are as briefed and delivered.
Track performance of select ad campaigns and warehouse performance data.
Schedule internal and external marketing campaign meetings.
Provide digital content support including social media, influencer, blog, and partnership initiatives.
Develop influencer outreach list and assist with influencer mailings, including ordering, collating and mailing of product and collateral production.
Track receipt of all packages and monitor social media tools for posts/mentions.
Work with social media managers to track campaign performance.
Maintain and track the OXO marketing budget, coordinate new vendor setup, receive vendor invoices, create and raise POs.
Improve and maintain billing tracking and budgeting processes; attend monthly finance meetings to report on budget shifts and updates.
Track budget forecasts vs. actuals and issue accruals as needed.
Skills & Qualifications

Technical background with proficiency in digital marketing and social media platforms.
Excellent written and verbal communication skills.
Comfortable with quantitative analysis and insights – financial, marketing data/analytical statistics for consumer insights.
Ability to prioritize, organize, and deliver multiple projects concurrently under tight time constraints.
Naturally collaborative and energized by cross‑functional teamwork.
Proficiency in PowerPoint and Excel.
Minimum Qualifications

Bachelor’s degree in marketing, business, communication or related field.
2+ years of CPG experience.
Authorized to work in the United States on a full‑time basis.
Preferred Qualifications

Marketing, digital, or sales experience.
Knowledge and passion for home and food trends.
Compensation & Benefits

In NewYork, the standard base pay range for this role is $62,067–$68,500 annually. Actual salaries will vary based on factors such as location, experience, skill level, and performance. This base pay range is one component of the total compensation package for employees. Benefits include salary + bonus, healthcare, dental, vision, paid holidays, paid parental leave, 401(k) with company match, basic life insurance, short‑term disability (STD), long‑term disability (LTD), paid time off (PTO), paid charitable leave, and educational assistance.
About Helen of Troy

Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. The portfolio includes brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June.
Equal Opportunity Employer

Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915)225‑8000.

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