Chief Marketing Officer

Chief Marketing Officer POST is creating a network of protected lands where people and nature connect and thrive. These lands are preserved forever so present and future generations benefit from the careful balance of rural and urban landscapes that makes the California region extraordinary. Since its establishment in 1977, the organization has conserved more than 87,000 acres of open space across San Mateo, Santa Clara, and SantaCruz counties. These safeguarded lands encompass permanent open spaces, farms, and parks. Discover more about POST’s strategic plan, values, and commitment to diversity, equity, and inclusion.
Vision & Mission Proven Land Protection Methods: Over time, they have honed successful methods for safeguarding land.
Stewardship Team: A dedicated stewardship team oversees each property, ensuring productive use of working lands, protection of natural resources, and the creation of recreational opportunities.
Collaboration with Dedicated Partner Organizations: They work closely with a variety of partner organizations, aligning efforts toward mutual objectives.
Diversity, Equity, and Inclusion: These principles guide their actions within the organization and in interactions with partner groups, contractors, and the communities they serve.
Strong Relationships with Local Indigenous Groups: Recognizing the importance of engagement and respect, they foster meaningful connections with indigenous communities.
Role Overview The Chief Marketing Officer (CMO) defines and leads all efforts to execute POST’s mission of protecting open space on the peninsula and in the South Bay for the benefit of all. The CMO is responsible for defining and executing the community and donor base growth strategies, overseeing new donor acquisition, paid and organic social media marketing, content marketing, and all external messaging, public and media relations. The CMO owns and refines POST’s brand positioning and messaging to resonate with current and future demographic targets. This metrics‑oriented position shows results against a defined set of key performance indicators and manages the development operations and marketing technology infrastructure.
Based in Palo Alto, CA, the role embraces a hybrid office plan: three days of in‑person collaboration (Tuesday–Thursday) and two remote workdays.
Marketing Responsibilities Manage all aspects of POST’s brand including brand positioning, visual identity, and target market definition for generating new community leads, prospective donors, and maintaining engagement with existing supporters.
Develop external messaging, digital and physical collateral, and public awareness efforts to achieve fundraising and community growth goals.
Assist the executive team in the development and dissemination of internal communications.
Lead the team that plans and executes digital paid, organic, and offline community growth and awareness strategies, including campaigns.
Ensure strong collaboration, consistency, and cost‑effectiveness of integrated marketing strategies across all media types and program modalities.
Guarantee the security and availability of a modern, flexible, and dynamic website that tells POST’s story.
Manage the Community Engagement function that designs over 45 public‑facing events per year, including a volunteer Ambassador program.
Provide managerial oversight for contractors in media relations, web development, Salesforce administration, digital fundraising, and digital advertising.
Ensure effective use and maintenance of marketing technologies such as Salesforce, Pardot, digital payment processing, and necessary system integrations.
Elevate POST’s profile with communities, the media, and the general public while providing a best‑in‑class donor experience that encourages long‑term loyalty and repeat giving.
Coordinate messaging and media approaches across conservation partner agencies, legal advisors, and other resources to support news and communication efforts.
Fundraising Responsibilities Lead the team that plans and executes online and offline fundraising strategies to achieve operating revenues in the $5M+ range annually.
Direct strategies and tactics required to meet annual new donor growth targets.
Manage and maintain the Salesforce database and Pardot platforms for campaign support, gift entry, acknowledgment, reporting, and donor database integrity.
Enforce user best practices and oversee system licensing and maintenance.
Management Responsibilities Oversee the development and implementation of annual strategic priorities, budgets, and work plans.
Ensure optimal mix of staff and resources to meet annual targets efficiently and cost‑effectively.
Directly manage senior fundraising and marketing staff, fostering a productive and challenging workplace.
Develop personnel and project management skills of all direct reports, integrating POST’s core values into their work.
Establish performance standards and priorities for marketing team development.
Prepare and conduct regular check‑ins, progress reports, annual goals, and salary performance reviews.
Strategic Leadership Responsibilities As a member of the executive team, advise the President, board, and senior staff on organizational matters affecting fundraising and brand image.
Serve as an officer authorized to sign contracts, bank statements, and checks.
Promote a data‑driven culture using empirical evidence to inform strategies and programs.
Lead the exploration, evaluation, and implementation of long‑term fundraising and marketing strategies, including organizational structure and staffing needs.
Maintain professional relationships with counterparts in other non‑profit organizations and working groups.
Build and maintain strong relationships with core conservation partner organizations for shared messages and public outreach.
Stay abreast of marketing and fundraising regulations, best practices, and demographic changes.
Manage a department of 12–14 full‑time staff, part‑time interns, and contractors with overall responsibility for 4+ direct reports.
Report directly to the President, Walter Moore.
Candidate Profile POST seeks a marketing leader energized by the unique opportunity to tap into the power of its mission and create a beloved brand. The ideal candidate has a track record of building strong consumer brands and communities, an entrepreneurial spirit, excellent judgment, and a bias toward action.
Required Experience and Qualifications 10+ years in Marketing, leading teams focused on building technology, technology‑adjacent, and/or non‑profit brands.
Bias toward action, able to roll sleeves up and get work done.
Scrappy and creative with owned channels and limited resources, demonstrating grit, tenacity, and ingenuity.
Strong understanding of the marketing ecosystem and expertise in appealing to multiple segments.
Experience communicating with a Board of Directors and senior leaders.
Deep understanding of the marketing funnel and strategies needed across all funnel levels.
Strong marketing instincts and proven track record of shaping and implementing successful brand positioning strategies.
Strong analytical background with ability to synthesize, analyze, and interpret data into actionable strategy for measurable results.
Strong leadership presence; serves as a senior leader within a company, able to influence cross‑functional stakeholders and create buy‑in with technical and operational teams.
Physical Requirements Regular and accurate communication with others and completion of work involving phone, computer, online, and video technology.
Occasional driving to remote locations for onsite work or meetings.
Lifting and carrying up to 10lbs. of equipment and supplies in the office or the field.
Traverse uneven or rough terrain, tolerating exposure to outdoor elements and varying weather when visiting POST properties for business reasons.
Occasional duties outside regular working hours.
Reasonable accommodations will be made to allow a person to perform essential functions.
Salary & Benefits Starting salary range: $246,330–273,700, depending on level of skills and experience. Benefits include healthcare, retirement account contribution & matching, generous time off, paid maternity/paternity/family medical leave, learning and mental/physical wellness programs, personal mobile/internet usage stipend, commuter benefits, and more.
Equal Opportunity Employment Statement POST is an equal‑opportunity employer. We believe diversity and equity are central to our mission to protect open space in our region for the benefit of all. We are committed to creating an inclusive, values‑driven workplace where all employees can thrive.

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