Sr Product Manager, Upstream Marketing

Overview

For our client, we are seeking a Sr Product Manager Upstream Marketing to join the team of a leader in the Healthcare space. This role will drive marketing initiatives focused on growth, customer acquisition, brand performance, and measurable demand creation. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a healthcare environment.

Location

Location: Santa Clara, CA – US based candidates only, no visa sponsorship available

Responsibilities

Support new product development and commercial strategies for core technology
Collaborate with Upstream Marketing Director to shape program direction
Engage with Key Opinion Leaders to explore unmet needs
Conduct market research to identify opportunities and understand customer behavior
Facilitate Advisory Boards to gather physician feedback
Communicate customer input to development teams to inform product decisions
Perform financial modeling and forecasting for new product opportunities

Qualifications

Bachelor's degree in Marketing, Product Management, or related field
4 years of experience as a Sr Product Manager or related role
Experience in professional marketing/product management in a medical device environment
Knowledge of clinical applications and community trends for targeted product segments
Ability to modify strategies based on customer feedback
Experience in developing sales strategies for cardiovascular medical devices

Benefits

Participation in the Company's consolidated retirement plan and 401(k) savings plan
Eligible for long-term incentive program
120 hours of vacation per calendar year
Sick time availability up to 56 hours per year depending on state
13 days of holiday pay including floating holidays
Up to 480 hours of parental leave within one year of child's birth/adoption
Comprehensive medical, dental, vision coverage

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.

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