To enhance full-funnel TV, video, audio, and display programs, the full-time remote TV, Video, Audio & Display Strategist will plan strategies to grow customer acquisition and revenue while leveraging data insights for effective media investments.
Key Responsibilities
Develop and execute TVAD plans that align with client business goals, presenting growth-focused updates and quarterly business reviews
Integrate TVAD strategies with other channels such as Search, Social, and Creative to drive growth and create comprehensive playbooks
Design and implement measurement frameworks, conducting valid tests to assess the impact of TVAD initiatives on business outcomes
Required Qualifications
5-7 years of experience in managing TV/video/audio/display campaigns with end-to-end ownership or in analytical roles with media analytics exposure
Familiarity with DSPs/ad platforms, audience/data usage, and frequency management
Experience with measurement techniques including incrementality/lift and basic A/B testing
Proficiency in advanced Excel/Sheets; familiarity with SQL and GA4 analytics is preferred
Strong storytelling and communication skills, capable of collaborating effectively with cross-functional teams
TV and Video Strategist
Virtual Vocations Inc · Multiple locations ·
- Job type:
- Full Time