To support a growing practice, the full-time salaried TV, Video, Audio & Display Strategist will plan and enhance full funnel TV, video, audio, and display programs remotely, focusing on customer growth, revenue, and lifetime value while utilizing data insights for strategic decision-making.
Key Responsibilities
Develop and execute TVAD plans that align with client business goals, presenting growth-focused updates and quarterly business reviews
Integrate TVAD strategies with other channels like Search, Social, and Commerce to drive client growth and create comprehensive playbooks
Design and implement measurement frameworks, conducting valid tests to assess campaign performance and advocate for effective attribution methods
Required Qualifications
5-7 years of experience managing TV/video/audio/display campaigns at scale or in analytical roles with media analytics exposure
Familiarity with DSPs, ad platforms, and audience/data management
Proficient in measurement techniques including incrementality/lift and basic A/B testing
Advanced skills in Excel/Sheets; familiarity with SQL and GA4 analytics preferred
Strong storytelling abilities for client presentations and effective collaboration with cross-functional teams
TV and Audio Strategist
Virtual Vocations Inc · USA ·
- Job type:
- Full Time