Marketing And Public Relations Specialist

Location: Bethesda, MD — in-office, 5 days/week

Reports to: Brand & Production Manager

Employment Type: Full-time

Experience: 2-3 years

About Blueme
Blueme is a wellness fragrance brand building thoughtful, research-backed scent experiences — including an IRB-approved smell study and an ongoing research partnership with the UMass Sleep Center on the efficacy of our sleep fragrance. We're a passionate, innovative, and ambitious team based in Bethesda, MD, and we care deeply about how we show up to our customers and consumers.

Role Overview
We're looking for a highly motivated, detail-oriented Marketing Specialist to create, implement, and optimize marketing strategies that drive brand awareness, customer engagement, and sales growth — across digital channels, PR and influencer relationships, consumer research, and in-store activations. The ideal candidate is creative, data-driven, and equally comfortable running a paid ad campaign, briefing an influencer, or analyzing focus group results. This is a hands-on role reporting directly to the Brand & Production Manager.

Responsibilities

Ad Management: Plan, develop, and execute marketing campaigns across search, social, email, and display advertising, coordinating with outside agencies as needed

Content Strategy & Execution: Generate compelling content aligned with brand goals across social, email, and promotional materials

PR & Influencer Marketing: Build and manage relationships with press and influencers; coordinate outreach, gifting, and partnerships that build brand credibility and reach

Social Media Management: Manage and grow our presence across platforms — creating and scheduling posts, responding to comments, and analyzing performance

Email Marketing: Design, execute, and optimize email campaigns to nurture leads, retain customers, and drive conversion

Analytics & Reporting: Monitor and report on campaign performance using tools like Google Analytics, ensuring KPIs and ROI goals are met

Market Research: Lead consumer market research, focus groups, and competitor tracking to inform brand and product decisions

Events: Plan and execute activations at our flagship store

Collaboration: Partner closely with the Brand & Production Manager on campaign timing, messaging, and brand consistency

Qualifications

Bachelor's degree in Marketing, Communications, or a related field

2-3 years of experience in digital marketing, PR, or a related role — beauty, fragrance, or DTC experience preferred

Proficiency in digital marketing tools and platforms such as Google Ads, Meta Business Suite, Hootsuite, or HubSpot

Experience with email marketing platforms (e.g., Mailchimp, Klaviyo)

Familiarity with analytics and reporting tools such as Google Analytics

Understanding of PR fundamentals and the influencer marketing landscape

Excellent communication, organizational, and time management skills

Creative mindset with a keen eye for design and branding

Comfortable working independently and collaboratively in a fast-paced environment

Preferred Qualifications

Experience running focus groups or consumer research

Experience with graphic design tools (e.g., Canva, Adobe Creative Suite)

Familiarity with HTML/CSS and website platforms such as WordPress

Certification in Google Ads or a similar platform

What we are looking for

Comfortable wearing many hats and shifting priorities on short notice — one day might be focus group analysis, the next is styling a store activation

Resourceful and self-directed; you won't have a large team or deep process to lean on, so you build what's needed as you go

Genuinely excited to work in-person — this role is based in our Bethesda, MD office 5 days a week, and being in the room with the team and product is part of how we work

Calm under ambiguity and able to reprioritize without losing momentum

Invested in growing with a small brand, not just executing a fixed job description

What we offer

Opportunities for professional growth and learning

A collaborative and innovative work environment

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