WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full‑service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
YOUR ROLE
As the Group Director, Integrated Investment Lead, you will champion media investment, delivering innovation and excellence in work. You will oversee strategic media investments across Video/CTV, Local TV/Audio, OOH/Print, Display, Native, Social, Search and Programmatic, as well as manage strategic partnerships within Crossmedia’s Enterprise Partnership Program.
RESPONSIBILITIES
- Investment Strategy
- Bring investment expertise in strategic and tactical planning across all channels.
- Create overall strategic investment roadmap, innovation, and discover watchouts.
- Lead budget investment – tactical recommendations and evolutions.
- Stay up to date on the evolving media landscape across channels.
- Define the right investment strategy by selecting platforms, buying methods, and leveraging Centers of Excellence and planning/audience teams.
- Central Investment Representation
- Lead cross‑channel investment POVs and client/marketplace communications.
- Represent all Centers of Excellence upstream within account, strategy, analytics, and audience practices.
- Investment Activation
- Manage agenda, timeline, and delivery of all client media activation.
- Oversee workflow, communication, and day‑to‑day account buying accountability.
- Lead RFPs including ideation, issuance, assessment, and negotiations.
- Steward buys such as platform input, maintenance, budget tracking.
- Manage reporting & reconciliation: insight amplification, accuracy, QA, actualization, and forecasting.
- Partnerships
- Develop long‑ and short‑term strategic partnership plans and maintain relationships.
- Negotiate joint business plans across partners such as Google and Social partners.
- Manage partnership commitments, added value, and escalation decisions for significant deals.
- Team Leadership
- Develop clear cross‑channel priorities and ensure teams collaborate effectively.
- Architect and oversee efficient business processes, including presentations and partnerships across teams.
REQUIREMENTS
- 12+ years of media experience with a focus on investment.
- Strong media foundation across all channels.
- Significant client‑facing experience, serving as primary point of contact for high‑profile clients.
- Excellent verbal and written communication skills; ability to present complex information clearly.
- Strong leadership and mentoring skills to inspire and develop team members for high performance.
- Entrepreneurial mindset and enthusiasm for new tools, ideas, and opportunities.
- Keen awareness of latest media trends and a commitment to continuous learning.
- Experience with negotiation and implementation of partnership commitments.
- Must be proximate to our NY office – hybrid work with 2‑3 days in office per week.
CROSSMEDIA BENEFITS
- Flexible hybrid work model with in‑office and remote options.
- Open/Flexible PTO with US & UK policies.
- Sponsored healthcare options and agency‑wide wellness support.
- 401(k) with company match (USA) and generous pension (UK).
- Paid sabbatical at significant milestone anniversaries.
- Generous paid parental leave policy.
- Life milestone recognition & support.
- The Pursuit of Happiness Fund for travel, enrichment, fitness, or professional development.
- Cell phone/tech reimbursement.
- Student loan payment plan (US).
- Tuition reimbursement.
- Learning & development and training programs.
COMMITMENT TO DIVERSITY AND INCLUSION
Diversity is in our DNA. As a minority‑owned company, we promote an inclusive environment, with notable representation across senior leadership. We offer mentoring, internship, and equity programs to support underrepresented groups.
EEO STATEMENT
Crossmedia is committed to providing equal employment opportunities without discrimination based on race, color, religion, sex, national origin, age, disability, or any other protected status. Reasonable accommodations may be provided to allow qualified individuals with disabilities to perform essential functions. Employment is at‑will.
PHYSICAL DEMANDS
- Prolonged periods of sitting at a desk and operating a computer.
- Ability to stand, bend, and reach.
- Constantly operates office productivity machinery.
- Clear communication and observation skills required for detailed tasks.
Salary range: $150k–$180k. Compensation is determined by experience, qualifications, and certifications.
#J-18808-Ljbffr