Director of Marketing & New Business Development

Director Of Marketing & New Business Development

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.
We're looking for an experienced Director of Marketing & New Business Development to serve as the marketing leader for MassMedia as a company. This individual is responsible for developing and executing the agency's annual marketing strategy, managing the MassMedia brand, overseeing all agency marketing initiatives, and driving new business development. Success in this role requires a sophisticated understanding of integrated marketing communications and the ability to apply that expertise to grow MassMedia's brand and business.
The ideal candidate understands how advertising, public relations, social media, digital marketing, media planning, creative, content marketing, events, and brand strategy work together to build awareness, generate demand, and drive business growth. They are equally comfortable developing marketing strategies, leading brand initiatives, networking with senior executives, and identifying new business opportunities.
Agency Brand Leadership
Lead the marketing strategy and execution for MassMedia's brand by:
Developing and executing the agency's annual marketing plan.
Serving as the steward of the MassMedia brand, ensuring consistent positioning, messaging, and market differentiation.
Leading the agency's positioning, messaging, and brand evolution.
Overseeing all agency marketing initiatives, including:
Website strategy and optimization
Content marketing
Email marketing
Social media
Public relations
Thought leadership
Executive visibility
Award submissions
Speaking opportunities
Case studies
Event marketing
Brand partnerships
Leading MassMedia's marketing team.
Leading MassMedia's annual marketing calendar and campaign execution.
Monitoring marketing performance and recommending improvements based on analytics and business results.
Identifying innovative marketing opportunities that strengthen the MassMedia brand and increase awareness.
New Business Development
Develop and execute the agency's annual business development strategy.
Identify and qualify prospective clients aligned with MassMedia's growth objectives.
Build and maintain a healthy pipeline of qualified opportunities.
Research organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunity.
Develop relationships with C-suite executives, marketing leaders, and referral partners.
Schedule and lead introductory meetings with prospective clients.
Represent MassMedia at networking events, conferences, trade associations, and community organizations.
Lead and collaborate with agency leadership on proposals, presentations, and RFP responses.
Maintain CRM accuracy and business development reporting.
Meet monthly, quarterly, and annual business development goals.
Sales Leadership
Manage the sales pipeline from lead generation through contract execution.
Coordinate discovery meetings and qualification calls.
Develop meeting strategies and agendas.
Lead a team to collaborate with internal teams on proposals and presentations.
Lead follow-up communications throughout the sales process.
Track pipeline health, conversion metrics, and revenue forecasts.
Provide regular reporting to executive leadership.
Success Metrics
Success in this role will be measured by:
Agency Marketing
Growth and visibility of the MassMedia brand
Execution of the annual marketing plan
Website traffic and lead generation
Thought leadership and media visibility
Social media growth and engagement
Speaking engagements and industry recognition
Award submissions and wins
Marketing campaign performance
Business Development
Qualified opportunities generated
Executive meetings secured
Proposal activity
New client acquisition
Revenue generated
Pipeline value and conversion rates
Strategic referral partnerships