Director of Marketing & New Business Development

Case studies
MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.
We're looking for an experienced Director of Marketing & New Business Development to serve as the marketing leader for MassMedia as a company. This individual is responsible for developing and executing the agency's annual marketing strategy, managing the MassMedia brand, overseeing all agency marketing initiatives, and driving new business development. Success in this role requires a sophisticated understanding of integrated marketing communications and the ability to apply that expertise to grow MassMedia's brand and business.
The ideal candidate understands how advertising, public relations, social media, digital marketing, media planning, creative, content marketing, events, and brand strategy work together to build awareness, generate demand, and drive business growth. They are equally comfortable developing marketing strategies, leading brand initiatives, networking with senior executives, and identifying new business opportunities.
DUTIES AND RESPONSIBILITIES Agency Brand Leadership Lead the marketing strategy and execution for MassMedia's brand by:
Developing and executing the agency's annual marketing plan
Serving as the steward of the MassMedia brand, ensuring consistent positioning, messaging, and market differentiation
Leading the agency's positioning, messaging, and brand evolution
Overseeing all agency marketing initiatives, including:
Website strategy and optimization
Content marketing
Email marketing
Social media
Public relations
Thought leadership
Executive visibility
Award submissions
Speaking opportunities
Case studies
Event marketing
Brand partnerships
Leading MassMedia's marketing team
Leading MassMedia's annual marketing calendar and campaign execution
Monitoring marketing performance and recommending improvements based on analytics and business results
Identifying innovative marketing opportunities that strengthen the MassMedia brand and increase awareness
New Business Development Develop and execute the agency's annual business development strategy
Identify and qualify prospective clients aligned with MassMedia's growth objectives
Build and maintain a healthy pipeline of qualified opportunities
Research organizations experiencing growth, leadership changes, acquisitions, funding events, or other indicators of marketing opportunity
Develop relationships with C‑suite executives, marketing leaders, and referral partners
Schedule and lead introductory meetings with prospective clients
Represent MassMedia at networking events, conferences, trade associations, and community organizations
Lead and collaborate with agency leadership on proposals, presentations, and RFP responses
Maintain CRM accuracy and business development reporting
Meet monthly, quarterly, and annual business development goals
Sales Leadership Manage the sales pipeline from lead generation through contract execution
Coordinate discovery meetings and qualification calls
Develop meeting strategies and agendas
Lead a team to collaborate with internal teams on proposals and presentations
Lead follow-up communications throughout the sales process
Track pipeline health, conversion metrics, and revenue forecasts
Provide regular reporting to executive leadership
Success Metrics Success in this role will be measured by:
Agency Marketing Growth and visibility of the MassMedia brand
Execution of the annual marketing plan
Website traffic and lead generation
Thought leadership and media visibility
Social media growth and engagement
Speaking engagements and industry recognition
Award submissions and wins
Marketing campaign performance
Business Development Qualified opportunities generated
Executive meetings secured
Proposal activity
New client acquisition
Revenue generated
Pipeline value and conversion rates
Strategic referral partnerships
Requirements Bachelor's degree in Marketing, Communications, Business, or a related field
Seven or more years of progressive experience in marketing, brand management, business development, or agency leadership
Demonstrated success developing RFP responses
Deep understanding of integrated marketing communications, including advertising, public relations, social media, digital marketing, media planning, creative, content marketing, and brand strategy
Proven ability to build brand awareness, generate demand, and support business growth through integrated marketing
Demonstrated success generating new business and cultivating executive-level relationships
Outstanding presentation, communication, and interpersonal skills
Strong strategic thinking, business acumen, and problem-solving abilities
Exceptional organizational skills with disciplined follow-through
Comfortable representing the agency at networking events, conferences, and evening business functions
Entrepreneurial mindset with a passion for growth
Integrated marketing agency experience is strongly preferred
Benefits At MassMedia, you'll play a pivotal role in shaping the future of one of the Southwest's leading integrated marketing agencies. This is a unique opportunity to own the marketing strategy for an established, nationally recognized agency while helping drive its next phase of growth.
Our comprehensive compensations and benefits program includes:
Competitive salaries and opportunity for advancement; we always strive to promote from within!
Annual team bonus incentives based on achieving individual and company goals
Medical, dental and visions plans for you and your family and financial protection
401(k) plan with 3% company matching program
Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
Paid maternity leave
Professional development, industry training opportunities, and career advancement from within
Mileage reimbursement for work-related travel

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