Marketer + Google Ads and Analytics Leader

Plan, implement and manage data driven client SEO/SEM/PPC programs
Must be an exceptional writer and communicator
Marketing strategist with a Conversion Rate Optimization (CRO) mindset
SEM management includes:

Conducting keyword research
Creating campaigns and monitoring performance
Managing campaign budgets
Performing A/B testing and audits
Continually optimize campaigns and landing pages

SEO management includes:

Understanding personas to better target identified audiences
Creating keyword and linking strategies
Optimizing meta descriptions
Performing regular audits of SERP rankings, crawlability, page indexing, domain and link structure, sitemaps, page speed and mobile performance
Providing recommendations to content writers to drive SEO content creation

Analytics management includes:

Analyzing data and provide evidence-based recommendations
Correlating performance metrics against digital marketing KPIs
Identifying deficiencies and implement solutions in a timely manner
Presenting data in a meaningful way

Suggest improvements for process and productivity optimization
Work with content writers, web developers and marketing teams to properly implement best practices
Stay up-to-date with the latest SEO-SEM and website content marketing trends, best practices and tools
Experience with and capacity to quickly learn and utilize the following tools:
Google Ads
Google Search Console
Google Tag Manager
Google Tag Manager Debugger
Google Tag Assistant
Google Analytics
Google Looker Studio
Google Optimize
Google Data Studio
Google Keyword Planner
Google Structured Data Testing Tool
Hotjar/CrazyEgg/MouseFlow/etc.
Moz/AHREFs/etc.
Screaming Frog
SpyFu/SEMRush
HubSpot
Schema MarkUp Generator
Yoast

Familiarity with HTML, CSS, JavaScript and Amazon Marketing Services

Possess excellent time management skills
Have a sense of ownership and pride in performances and its impact on company’s success

Ability to collaborate effectively
Ability to proactively communicate
Experience in developing and executing marketing strategies
Knowledge of online lead generation and content strategy
Strong analytical skills with the ability to interpret data and trends
Expertise in branding and social media marketing
Excellent communication and organizational skills
Ability to work independently and in a team environment
Experience in user experience design and HCI is a plus
Bachelor's degree in Marketing, Business, or related field is a plus
Must have a passion for all things web, learning every day and working with the most creative, awesome team in St. Louis.
Feel free to review our employee handbook - https://www.dropbox.com/s/aafwabjis28mxdr/handbook.pdf?dl=1
We hire people based upon the H's:

Happy - a zest for life and desire to delight our clients
Humble - no egos allowed. ever.
Hungry - will want to change the world
Honest - always do what you say you're gonna do
We are looking for passionate, results driven, left brain / right brain professionals who are naturally curious and hope to change the world via technology and marketing.

Originally posted on Himalayas

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