Coordinator, Marketing and Communications

Coordinator, Marketing and Communications
McAllen Independent School District Dept of Marketing & Communications - McAllen, Texas

Job Details

Job ID: 5831562

Application Deadline: Jul 24, 2026 5:00 PM (Central Standard Time)

Posted: Jul 14, 2026 5:00 AM (UTC)

Starting Date: Immediately

Job Description
PRIMARY PURPOSE:

The Marketing Coordinator is responsible for promoting the district, using multiple communication platforms and producing events that benefit district initiatives. This position executes and supports marketing initiatives across all platforms, including targeted advertising, social media, digital, printed and offline efforts, events and productions. It will develop and distribute digital advertisements, promotional materials, social media content and other content that captures all aspects of the school district.

QUALIFICATIONS:

Education/Certification:

Bachelor’s Degree, required

Knowledge and Skills:

Strong political acumen and highly skilled relationship builder, required

Exceptional verbal and written communication skills, required

Knowledge of K-12 setting, preferred

Experience:

Three (3) years in education, marketing, communications, business, or similar role, required

Days: 226

Daily Rate pay range:

Minimum daily: $334.28

Maximum daily: $466.40

Note: Starting pay for a new hire in a pay range plan will be determined individually based on each person’s job-related experience and salaries paid to peer employees in the same position with similar experience.

MAJOR RESPONSIBILITIES AND DUTIES/ESSENTIAL FUNCTIONS:

Excellent interpersonal and communication skills with attention to detail.

Demonstrates experience with direct marketing, marketing research, and project management.

Ability to lead developing digital campaigns that engage, inform and motivate.

Lead the design, implementation and management of the district’s website, ensuring consistency of design and branding.

Train staff on the use of campus or departmental web pages.

Oversee development of MITV field and studio productions, such as talk shows, stories, Superintendent’s Message, etc.

Oversee videotaping and editing of school-related events, promos, student/staff/district recognition promos, etc.

Oversee live streaming, YouTube, and Facebook Live with single & multi-camera productions.

Perform responsibilities of Producer, Director, and Photojournalist for district instructional television/internet programming and video presentations for broadcast, training or classroom use.

Monitor and maintain working condition and servicing of MITV vehicles.

Research, maintain and propose equipment needs for MITV and the District, including School Board equipment.

Produce, direct and edit broadcast-quality programming, PSAs, and video/audio commercials for use by local broadcast stations, phone systems, stadium scoreboard system, and webcast systems using non-linear editing software configurations.

Oversee television production output at McAllen Veterans Memorial Stadium to include live television video feed, live output audio feed, live feed to scoreboard LED screen, development of video playlist, sponsorship graphics on scoreboard panels, and coordination of live video signal with live in-house multi-cameras to produce a “stadium experience” show.

Lead digital campaigns, planning, online marketing and social media best practices plus knowledge of sound branding and marketing principles.

Lead planning, coordinating, and implementing production at special events and district promotions.

Supervise all staff by monitoring day-to-day operations, work assignments, project development, etc.

Supervise interns.

Follow McAllen ISD customer service standards.

Performs other duties as assigned by immediate supervisor (primary evaluator).

Supervisory Responsibilities

Video editors, interns

Equipment Used

Still camera, computer, printer, copier, adding machine, multimedia equipment

Working Conditions

Mental Demands: Ability to communicate effectively (verbal and written); maintain emotional control under stress; interpret policy, procedures and data; coordinate varied projects/programs; meet deadlines; ability to perform management assignments during non-scheduled working hours

Physical Demands/Environmental Factors: Prolonged standing or sitting; repetitive hand movements, prolonged use of computer; prolonged and irregular hours; frequent district-wide travel and occasional out-of-district travel

Position Type: Full-Time

Salary: $75,547 to $105,406 Per Year

Job Requirements

Citizenship, residency or work visa required

Contact Information

Felicia Villarreal, Director of Marketing and Communications

Dept of Marketing & Communications

Phone: 956-618-6000

Email: felicia.villarreal@mcallenisd.net

#J-18808-Ljbffr