Marketing Leader

POSITION OVERVIEW
Donovan Energy is seeking a marketing leader to work collaboratively with the company's senior leadership and sales teams to develop and implement our strategic and tactical marketing plans. This role requires someone with strong business to business marketing experience, ideally with solution/service companies. A primary outcome is to drive more successful engagement with specific decision makers in our target industry verticals (healthcare, industrial, hospitality, senior living, parking and office) and to increase the overall brand awareness and positioning of our capabilities and results that our solutions deliver. The role also includes responsibility for the creation and delivery of the marketing activity calendar and content across multiple platforms (website, social media, press releases and speaking events). The primary, key performance indicator of success will be sales leads that are generated and passed along to the sales team; the secondary indicator is a branded and continually updated/refreshed identity that everyone in the organization can easily comprehend and communicate.

BACKGROUND INFORMATION
Donovan Energy was founded 6 years ago and has grown to the level that it now requires the efforts of a full-time marketing professional. To date, our marketing function has been the group effort of a few well‑intentioned (but time‑challenged) individuals within the company, but without an overarching strategy and plan. The company acknowledges that it requires this function to keep growing. The ideal candidate is in the "sweet spot" of having 3-7 years of business-to-business marketing experience.

RESPONSIBILITIES

Develop and execute the company’s strategic and tactical marketing plan, including the following components:
a. Develop ideal client profile (e.g. turnkey lighting in parking facilities; EVSE in apartment complexes)
b. Brand positioning & key messages
c. Establish marketing priorities
d. Develop and implement a sales lead generation plan
e. Develop current client segmentation & engagement plan
f. Create and cleanse existing database to highlight ideal clients and prospects
g. Develop marketing KPI tracker & dashboard
h. Own and advocate for marketing budget
i. Develop and communicate content calendar template & 1-month forward view of content planned for release

Manage and execute "day to day" marketing related initiatives:
a. Create and update content and assets
b. Set-up & manage platforms (LinkedIn, Google Analytics, Google My Business, E-mail software, etc.)
c. Develop a team LinkedIn activation plan
d. Offer sales lead implementation, tracking, analysis & enhancement recommendations
e. Define all marketing-related roles & responsibilities

KNOWLEDGE & EXPERIENCE

Education: College degree or equivalent experience in business to business marketing.

Experience: The ideal candidate is in the "sweet spot" of having 3-5 years of business-to- business marketing experience.

COMPTETENCE & SKILLSET

Excellent verbal and written communication skills

Excellent problem-solving skills with the ability to drive resolution

Practical knowledge of Google based cloud collaboration tools (i.e. Gmail, Google Drive, etc.) and the Microsoft Office suite

Expertise with PowerPoint and delivering compelling presentations

Experience working with Customer Relationship Management (CRM) software

Proficiency in the following is preferred, but an aptitude to learn is a must. LinkedIn; LinkedIn Sales Navigator

Hubspot

Writing for multiple audiences

Design (web content and design, graphic design, video production)

Google office suite

Microsoft Office (PowerPoint)

PERSONAL ATTRIBUTES

An understanding and experience in positively contributing to great corporate culture

Collaborative, strategic, and results oriented

Excited about Donovan Energy and the potential to transform our economy to run on clean, efficient energy and positively impact the world

High level of self-confidence, motivation, maturity, and integrity

Capable of finding answers to questions

Driven to support customers, vendors and partners

Sense of humor

COMPENSATION

Salary ranges from $50,000-$75,000 , commensurate with experience and with future opportunity for growth

Group health, dental, and vision insurance as well as FSA and HSA plans

Four weeks paid time off plus nine holidays

Flexible working environment

WHY SHOULD YOU JOIN DONOVAN ENERGY?

Fast growing company growing within a hot, purpose-driven industry.

Great people who genuinely care about and take care of each other - really.

There is an existing, successful marking plan underway (you are not starting from scratch)

Complete and compelling solution set

Strong value propositions and return on investment (ROI) solutions

Known, ideal deal target verticals

Fun.

#J-18808-Ljbffr