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VP, Experiential Marketing - Card Growth & Engagement

Citibank (Switzerland) AG · New York, NY, USA ·

Job type:
Full Time

Citi is seeking a VP of Experiential Marketing for the U.S. Consumer Cards portfolio in New York. You will lead strategy and execution for premium events, pop-ups, and branded activations, partnering with product teams, agencies, and cross-functional units to drive awareness, acquisition and engagement.
You will manage budgets, supplier relationships, on-site leadership, and performance metrics, while ensuring brand coherence and regulatory compliance across initiatives.

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