Sr. Affiliate Marketing Manager

Job Title: Sr. Affiliate Marketing Manager
Duration: 1-2 years - based on performance and business needs
Location: Remote but ideally would be based in CA or NYC Summary:
We're looking for an experienced Sr. Affiliate Marketing Manager who is ready to jump in and build out a performance-based Affiliate Marketing program for SkinMedica and All?. This is your chance to create and shape an Affiliate Marketing program from the ground up, partnering with established paid, e-commerce, and PR teams to quickly achieve scale.

Responsibilities:
* Own affiliate channel management, including our program activation and publisher development strategies in coordination with the rest of our paid, owned, and earned strategies.
* Stay current on emerging affiliate marketing industry trends to evaluate new network opportunities, management approaches, publisher models, or technologies that can deliver incremental growth.
* Act as the main contact for agency, network, and publisher relationships, including invoicing and payment, fraud cross-checks, inquiry and application management, and tactical execution.
* Identify, nurture, and negotiate key affiliate partnerships while building a pipeline of future opportunities.
* Obsessively monitor program KPIs and proactively identify growth opportunities, limitations or anomalies while optimizing campaign performance for maximum ROI.
* Build and present opportunity briefs, performance readouts, and insights that allow you to deliver on our strategy.
* Plan and troubleshoot technology/analytics integrations with internal and external partners and support on experimentation and incrementality testing, data integrations, analytics processes, and reporting
* Collaborate closely with internal teams such as Brand, E-Comm, Marketing Analytics, MarTech, and PR to increase the impact of our affiliate program.

Required Experience & Skills
* 3+ years of experience in managing and executing a performance-based affiliate marketing program across content publishers, traditional affiliate publishers, and influencer/partnership programs. Experience building a program from scratch is a bonus.
* Experience in the beauty/skincare industry. E-commerce experience is a plus.
* Proficiency in affiliate networks (i.e. Rakuten, ShareASale, Impact, CJ, Pepperjam etc.)
* Experience producing and reporting out on performance summaries and program updates to senior leaders
* Extensive knowledge of analytics/reporting tools and methodologies (e.g. Google Analytics, Adobe Analytics, etc.) and the ability to analyze large complex datasets to interpret and make data-driven decisions
* Experience with incrementality, A/B, and multivariate testing
* Strong experience with content marketing and the instinct to stay on top of trends and understand what has stopping power, what holds attention, and what drives action.
* Strong understanding of performance marketing, online customer acquisition journeys, and conversion funnels.
* Must have a "no task is too small" mentality and the ability to thrive within a fast-paced startup environment, balance competing priorities, while creating structure and processes
* Self-starting, inquisitive, and persistent in getting to the root cause and moving forward with next steps within ambiguity
* Exceptional communication and interpersonal skills, with the ability to work effectively in a team-oriented environment.
* Bachelor's degree or foreign equivalent in Marketing, Communications, Public Relations, or closely related field
* (nice to have) Experience with influencer marketing and TikTok Shop and IG Shop, identifying, negotiating, and collaborating with influencers to enhance brand visibility and drive sales.

What are the top 3-5 skills, experience or education required for this position:
1. Affiliate marketing
2. Vendor/partner management and rate negotiations
3. Strong communication skills
4. e-commerce
5. analytics

Our Core Values
? Be Humble: You're smart yet always interested in learning from others.
? Work Transparently: You always deal in an honest, direct and transparent way.
? Take Ownership: You embrace responsibility and find joy in having the answers.
? Learn More: Through blog posts, newsletters, podcasts, video tutorials and meetups you regularly self educate and improve your skill set.
? Show Gratitude: You show appreciation and return kindness to those you work with.