Social Media Strategist

Responsibilities

Own our global organic social media strategy across key platforms like LinkedIn and YouTube, ensuring it aligns with business priorities and brand objectives.

Manage the social media editorial calendar and balance competing priorities across product launches, campaigns, company news, and real-time industry conversations.

Partner with our Studio team to produce social-first content across a variety of formats, with a strong understanding of what captures attention and drives engagement.

Lead our executive thought leadership initiatives by identifying content opportunities, ghostwriting social posts, and helping our leaders build authentic, engaging personal brands.

Conceptualize and edit short-form video content optimized for social, applying platform best practices, strong hooks, and storytelling techniques to maximize performance.

Monitor performance, analyze audience insights, and use data to continually optimize content, creative, and channel strategy.

Manage and scale our employee advocacy program, empowering Smarsh team members to become trusted voices and extend the reach of our brand.

Extend the reach of high-performing organic social content through paid post boosting and maintain monthly boosting budget.

Occasionally travel to industry and company events to capture compelling social content, amplify key moments in real time, and develop content that extends the life of the event itself.

Monitor social media channels for brand mentions, flag comments or messages to stakeholders, and ensure response in a timely and professional manner.

Stay ahead of platform trends, emerging technologies, and AI tools, proactively bringing new ideas that keep the Smarsh social presence innovative and competitive.

Requirements

Bachelor's degree in Marketing, Communications, or related field.

5+ years of experience managing social media for B2B tech companies, with a proven track record of growing engagement and community.

A strong eye for visual storytelling, with experience briefing creative teams on social-first assets and producing select content independently.

Excellent verbal and written communication skills, with a talent for creating content that connects with global audiences.

Experience building or scaling employee advocacy programs that leverage internal experts to build brand authority and trust.

Proficiency with social media management/analytics tools (ex. Sprout Social) and the ability to translate metrics into actionable growth strategies.

Strong project management instincts, including comfort balancing competing priorities and multiple projects in a fast-paced environment.

Familiarity with AI tools such as ChatGPT, Claude, Perplexity, or similar platforms to enhance content creation and streamline workflows.

Proven success building relationships and influencing cross-functional stakeholders across marketing, product, sales, and other teams.

A genuine passion for social media, emerging trends/platforms, and finding new ways to help brands connect with their audiences.

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