Social Media Strategist

Contract Social Media Strategist / Small Business Growth ConsultantI'm a small business owner in healthcare recruiting looking for an experienced social media strategist to help me build a thoughtful, sustainable social media presence that supports business growth.I am not primarily looking for a content creator or graphic designer. I can create graphics and contribute content. What I need is someone who understands how to build and execute a social media strategy for a small business.The initial focus will be LinkedIn, Facebook, and Instagram, with openness to additional platforms if there is a strategic reason to use them.What I NeedI'm looking for someone who can help me answer questions such as:Which platforms should I prioritize and why?What should I be posting on each platform?How often should I post?What types of content are most likely to generate visibility, engagement, credibility, and ultimately business opportunities?How should content differ between LinkedIn, Facebook, and Instagram?What should I be measuring?How do we determine whether the strategy is actually working?How can I build a repeatable system that does not require me to manage social media all day?What tools should I use to schedule and distribute content efficiently across platforms?Initial ProjectThe first engagement would likely include:Review of my business, target audiences, current digital presence, and business goalsDevelopment of a practical small-business social media strategyIdentification of priority platforms and target audiencesCreation of content pillars and messaging themesRecommended posting cadence by platformGuidance on content mix, including educational, recruiting, thought-leadership, business-owner, engagement, and promotional contentRecommendation and setup of a centralized social media management/scheduling platformDevelopment of a streamlined workflow for creating, approving, scheduling, and repurposing contentSetup of analytics and reportingEstablishment of baseline metrics and measurable goalsRecommendations for increasing followers, impressions, reach, clicks, comments, engagement, and qualified business activityTraining so I understand the strategy, tools, and metrics rather than simply outsourcing everything blindlyResults MatterI am specifically looking for someone who can demonstrate that they have helped a business improve social media performance.Please be prepared to share examples of measurable results, such as:Growth in followers or audienceIncreased impressions or reachIncreased engagement ratesIncreased clicks or website trafficIncreased comments, conversations, or inbound inquiriesLead generation or business development resultsImprovements in posting consistency or content performanceI am less interested in how many posts you have created than in what those posts accomplished.Ideal BackgroundThe right person will have experience developing social media strategy for small businesses, professional services companies, healthcare organizations, recruiting/staffing firms, or B2B companies.You should be able to explain the reasoning behind your recommendations and adjust the strategy based on actual performance data.Experience with platforms such as LinkedIn, Facebook, Instagram, Buffer, Hootsuite, Sprout Social, Later, Metricool, HubSpot, Canva, or similar tools is helpful.Contract StructureThis will begin as a project-based contract engagement, likely focused first on strategy and setup.Depending on fit and results, I may also be interested in ongoing support for:Content planningScheduling and publishingAnalytics reviewStrategy adjustmentsAudience growthEngagement recommendationsCampaign developmentRoutine social media managementWhen applying, please include:Examples of businesses you have helpedSpecific measurable results you achievedYour approach to developing a social media strategy for a small businessThe tools/platforms you typically recommendYour pricing for an initial strategy/setup engagementAny ongoing monthly support options you offer