Social Media Strategist

Location: Utah or Salt Lake County (or surrounding areas)
Type: Part Time Contractor
Compensation: $25/hour

About Wave Marketing
Wave Marketing is a social media agency that builds organic short-form video content for brands. We're a very small team, so your work will be visible and your ideas will get used.

The Role
You will own the strategy behind our clients' organic content. You will decide what gets filmed, why it will work, and how it gets packaged, then hand clear direction to our editors and creators. You will be the person who knows what's performing on short-form platforms and turns it into content that earns attention and leads for local service businesses.

What You'll Do
Develop monthly content strategies for a portfolio of clients, tailored to each brand's audience and goals
Write hooks, scripts, and briefs for videographers, creators, and editors
Research trends, formats, and competitors across Instagram, TikTok, and YouTube Shorts
Write SEO-optimized captions, with the key search term up front and keywords at the end
Review data and adjust strategy based on what's working
Join client calls to present strategy, share results, and gather content ideas

What We're Looking For
2+ years of experience in social media strategy, content creation, or short-form video
A strong grasp of what makes a hook and a story work in the first three seconds
A portfolio or examples of organic content you've strategized or created
Clear, fast writing for scripts, briefs, and captions
Comfort with analytics and using data to guide creative decisions
Strong organization and the ability to manage multiple clients at once
Review and leave feedback on content for editor before clients see it
Lead occasional on-site content shoots with local businesses, capturing their story in person
Bonus: experience with local businesses and B2C brands

What Makes You a Great Fit
You're a self-starter who doesn't need heavy oversight
You're a creative thinker who also cares about results
You communicate clearly and take feedback well
You enjoy a small team where you can wear a few hats

What We Offer
Very flexible schedule
A small team with real ownership of your work
Predictable workflows