Vice President Marketing

A confidential B2B SaaS company is seeking a strategic, execution-oriented Vice President of Marketing to lead its marketing organization through its next stage of growth. This leader will own the strategy, execution, and performance of the marketing function, with a focus on pipeline generation, brand positioning, product marketing, client expansion, and market presence across a multi-product portfolio.
The ideal candidate is a hands-on B2B SaaS marketing leader who knows how to build predictable pipeline, sharpen positioning, align tightly with Sales and Product, and lead a high-performing team in a fast-moving growth environment.
About the Company
This confidential company helps clients grow revenue efficiently through purpose-built software solutions that support billing, payments, professional services automation, cybersecurity, and operational automation. As the company continues to scale, marketing will play a critical role in expanding market share, elevating brand awareness, increasing marketing-sourced opportunities, and supporting client growth across the full customer lifecycle.
What You’ll Do
Own and lead the company’s overall marketing strategy, operating plan, budget, and performance metrics.
Build and execute a demand generation engine that drives qualified pipeline, marketing-sourced opportunities, and revenue growth.
Partner closely with Sales to improve lead quality, conversion rates, campaign effectiveness, and go-to-market execution.
Lead product marketing strategy, including positioning, messaging, competitive differentiation, launch planning, and sales enablement.
Strengthen the company’s brand presence in target markets through thought leadership, content, events, digital campaigns, analyst/industry engagement, and customer advocacy.
Develop segmented marketing strategies for existing clients, prospects, strategic accounts, and partner channels.
Support expansion initiatives across the company’s product portfolio.
Use data to measure funnel performance, campaign ROI, attribution, conversion, and revenue impact.
Lead, coach, and develop a high-performing marketing team across demand generation, content, product marketing, digital, events, and marketing operations.
Partner with Product, Customer Experience, and Executive Leadership to ensure market feedback informs roadmap, messaging, and growth strategy.
Improve marketing systems, processes, reporting, and operational discipline to support scalable growth.
Represent the company externally as a credible voice in the market when appropriate.
What We’re Looking For
10+ years of progressive B2B marketing experience, with at least 5 years in senior marketing leadership.
Proven success leading marketing for a SaaS, software, technology, fintech, telecom, MSP, or recurring revenue business.
Demonstrated ability to generate measurable pipeline and revenue impact.
Strong understanding of demand generation, product marketing, brand strategy, marketing operations, lifecycle marketing, and sales enablement.
Experience partnering with Sales leadership in a metrics-driven revenue organization.
Ability to translate business strategy into clear marketing priorities and execution plans.
Strong analytical skills and comfort managing marketing performance through dashboards, attribution, funnel metrics, and ROI analysis.
Experience leading teams through growth, change, and prioritization.
Excellent communication skills with the ability to influence executives, cross-functional partners, and team members.
Comfortable operating strategically while also staying close enough to the work to drive execution.
Preferred Experience
Experience in PE-backed or growth-stage SaaS environments.
Experience marketing to telecom, MSP, managed services, technology services, or recurring revenue businesses.
Familiarity with payments, billing, PSA, cybersecurity, automation, or AI-enabled software solutions.
Experience scaling marketing-sourced opportunities and improving conversion across the full funnel.
Strong product marketing background, especially in multi-product environments.
Success in This Role Looks Like
Marketing strategy is clearly aligned to company growth goals.
The company has stronger market positioning and clearer differentiation.
Marketing-sourced pipeline and qualified opportunities increase.
Sales has better enablement, messaging, and campaign support.
Product launches are more coordinated, measurable, and commercially effective.
The marketing team is focused, accountable, and operating with strong execution discipline.
The company’s brand presence and thought leadership continue to grow in target markets.
Who You Are
You are strategic, commercially minded, and highly execution-focused. You understand that marketing is both a creative and revenue-generating function. You can set the vision, build the plan, lead the team, and measure the results. You are collaborative, direct, curious, and energized by helping a growing company sharpen its message and win in the market.
Equal Opportunity Statement
The company is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants and make employment decisions based on qualifications, merit, and business needs.

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