Social Content and Digital Marketing Specialist

The Social Content and Digital Marketing Specialist (internally referred to as Digital & Promotions Specialist) is responsible for coordinating, executing, and optimizing Cost.U.Less’ digital marketing initiatives, promotional campaigns, and brand messaging in alignment with marketing strategy and brand standards. This role supports the Marketing Manager in implementing digital marketing strategies while exercising independent judgement in campaign execution and performance optimization. This position plays a key role in driving customer engagement, maintaining brand consistency, and enhancing promotional performance through digital content creation, loyalty marketing, campaign analysis, and cross-functional collaboration.
Primary responsibilities include management of social media content and digital campaigns, oversight of the WhatsApp Loyalty Program, development and deployment of email marketing initiatives, promotional coupon setup and analysis, and contribution to promotional post-mortem reporting and insights.
This role also contributes to the development and execution of promotional branding initiatives, including campaign messaging, signage support, marketing templates, and customer-facing creative assets across digital and in-store channels. In addition, the position supports the execution of monthly promotional advertising through ad proofing, messaging guidance, and collaboration with merchants, graphic designers, and store teams to help ensure brand standards and promotional objectives are consistently achieved.
The ideal candidate is highly creative, analytical, detail-oriented, and organized, with strong communication skills and the ability to manage multiple projects in a fast-paced retail environment.
Joining The North West Company International (NWCI) gives you the opportunity for growth and development throughout the company, an attractive and competitive salary and benefits package, and to be part of a dynamic and diverse culture.
NWCI is a leading retailer to under-served rural communities and urban neighborhood markets in the following regions: Northern Canada, Western Canada, rural Alaska, the South Pacific islands, and the Caribbean. Our stores offer a broad range of products and services with an emphasis on food. Our value offer is to be the best local shopping choice for everyday household and local lifestyle needs. Check out northwest.ca for more information.
Key Accountabilities:

Digital Content Creation & Brand Management
Manage and execute the social media content calendar across all Cost.U.Less markets
Develop digital content, copywriting, and campaign messaging aligned with brand standards and promotional priorities
Support brand consistency across digital platforms, promotional messaging, and customer-facing marketing materials
Support execution and optimization of social media paid advertising campaigns
Recommend content improvements based on engagement trends and campaign performance
Loyalty Marketing & Promotional Performance

Manage the day-to-day execution of the Cost.U.Less WhatsApp Loyalty Program, including monthly campaigns, coupon deployment, subscriber engagement, and promotional communications
Recommend changes to improve engagement and campaign effectiveness base don performance data
Oversee promotional coupon setup, testing, and execution across digital marketing channels
Analyze promotional performance, coupon redemption trends, and customer engagement metrics
Contribute to promotional post-mortem reporting and provide recommendations for future campaign optimization
Promotional Advertising Support

Review and provide feedback during the proofing and quality control of monthly promotional ads and related marketing materials
Flag issues and recommend corrections related to messaging, pricing, or execution
Ensure consistency of promotional messaging, pricing accuracy, and brand standards across advertising assets
Collaborate with merchants, graphic designers, and marketing leadership to support promotional execution
Email Marketing & Customer Engagement

Develop and deploy email marketing campaigns supporting monthly promotions, loyalty initiatives, seasonal campaigns, and special events
Support audience segmentation, targeting, and performance analysis of email campaigns
Support growth of customer engagement initiatives across digital channels
Recommend improvements based on performance data
Digital Marketing Strategy & Analytics

Contribute to development of new digital marketing initiatives and customer engagement strategies
Support KPI tracking, reporting, and analysis for digital marketing campaigns and promotional initiatives
Identify opportunities to improve customer reach, engagement, and promotional effectiveness
Additional Marketing Support

Assist with development and distribution of in-store signage, event marketing materials, and special promotional assets as needed
Desired Skills & Experience:

3–5 years of previous experience in Digital Marketing, Social Media Marketing, Content Creation, or related marketing field required
Previous experience managing branded social media accounts and executing multi-channel digital marketing campaigns
Strong understanding of brand standards, promotional messaging, and customer-facing marketing communications
Experience creating digital content using Canva or similar creative design platforms required
Experience using social media scheduling and publishing tools preferred (Meltwater preferred but not required)
Experience with email marketing platforms and campaign deployment required (Tekside or similar email marketing software preferred)
Understanding of digital marketing analytics, customer engagement metrics, and campaign performance reporting
Experience supporting promotional campaigns, loyalty marketing programs, or customer engagement initiatives preferred
Strong copywriting, proofreading, and communication skills required
Demonstrated ability to manage multiple projects, deadlines, and priorities in a fast-paced retail environment
Strong organizational skills and exceptional attention to detail required
Strong collaboration skills with the ability to work cross-functionally with merchants, designers, store teams, and external partners
Intermediate knowledge of advertising principles, promotional marketing, and retail branding
Intermediate knowledge of website/e-commerce content management preferred
Previous video editing, photography, or short-form content creation experience considered an asset
Proficiency in Microsoft Office required, including intermediate Excel skills
Ability to adapt quickly in a fast-paced, deadline-driven environment
Working Conditions:
Must be able to sit for long periods of time
Must be able to work at a computer for the majority of the working day
Must be able to perform within strict deadlines
Must be able to clearly and effectively communicate with employees from the C-suite to the store level
Must be diplomatic, tactful and persuasive in order to reach deadlines
Must understand basic budgeting principles
Location: Boca Raton, FL
Reports to: Marketing Manager
NOTE: If an existing employee is selected for a posted position they will be required to remain in that position a minimum of one year prior to applying for other posted positions unless authorized by their current supervisor. New employees to the company must also remain in their position a minimum of one year prior to applying for posted positions unless authorized by their supervisor. This position adheres to the Corporate Job Posting Guidelines.
A competitive salary is being offered along with opportunities to learn, develop and advance throughout the organization. We thank all applicants for their interest; however only those selected for an interview will be contacted.
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