Social Content and Digital Marketing Specialist

Overview
The Social Content and Digital Marketing Specialist (internally referred to as Digital & Promotions Specialist) coordinates, executes, and optimizes Cost.U.Less’ digital marketing initiatives, promotional campaigns, and brand messaging to support the Marketing Manager. The role drives customer engagement, maintains brand consistency, and enhances promotional performance through digital content creation, loyalty marketing, campaign analysis, and cross-functional collaboration.

Key Accountabilities
Digital Content Creation & Brand Management

Manage and execute the social media content calendar across all Cost.U.Less markets.

Develop digital content, copywriting, and campaign messaging aligned with brand standards and promotional priorities.

Support brand consistency across digital platforms, promotional messaging, and customer-facing marketing materials.

Support execution and optimization of social media paid advertising campaigns.

Recommend content improvements based on engagement trends and campaign performance.

Loyalty Marketing & Promotional Performance

Manage the day-to-day execution of the Cost.U.Less WhatsApp Loyalty Program, including monthly campaigns, coupon deployment, subscriber engagement, and promotional communications.

Recommend changes to improve engagement and campaign effectiveness based on performance data.

Oversee promotional coupon setup, testing, and execution across digital marketing channels.

Analyze promotional performance, coupon redemption trends, and customer engagement metrics.

Contribute to promotional post-mortem reporting and provide recommendations for future campaign optimization.

Promotional Advertising Support

Review and provide feedback during proofing and quality control of monthly promotional ads and related marketing materials.

Flag issues and recommend corrections related to messaging, pricing, or execution.

Ensure consistency of promotional messaging, pricing accuracy, and brand standards across advertising assets.

Collaborate with merchants, graphic designers, and marketing leadership to support promotional execution.

Email Marketing & Customer Engagement

Develop and deploy email marketing campaigns supporting monthly promotions, loyalty initiatives, seasonal campaigns, and special events.

Support audience segmentation, targeting, and performance analysis of email campaigns.

Support growth of customer engagement initiatives across digital channels.

Recommend improvements based on performance data.

Digital Marketing Strategy & Analytics

Contribute to development of new digital marketing initiatives and customer engagement strategies.

Support KPI tracking, reporting, and analysis for digital marketing campaigns and promotional initiatives.

Identify opportunities to improve customer reach, engagement, and promotional effectiveness.

Additional Marketing Support

Assist with development and distribution of in-store signage, event marketing materials, and special promotional assets as needed.

Desired Skills & Experience

3–5 years of previous experience in Digital Marketing, Social Media Marketing, Content Creation, or related marketing field.

Previous experience managing branded social media accounts and executing multi-channel digital marketing campaigns.

Strong understanding of brand standards, promotional messaging, and customer-facing marketing communications.

Experience creating digital content using Canva or similar creative design platforms.

Experience using social media scheduling and publishing tools (Meltwater preferred but not required).

Experience with email marketing platforms and campaign deployment (Tekside or similar preferred).

Understanding of digital marketing analytics, customer engagement metrics, and campaign performance reporting.

Experience supporting promotional campaigns, loyalty marketing programs, or customer engagement initiatives preferred.

Strong copywriting, proofreading, and communication skills.

Demonstrated ability to manage multiple projects, deadlines, and priorities in a fast-paced retail environment.

Strong organizational skills and exceptional attention to detail.

Strong collaboration skills with the ability to work cross-functionally with merchants, designers, store teams, and external partners.

Intermediate knowledge of advertising principles, promotional marketing, and retail branding.

Intermediate knowledge of website/e-commerce content management preferred.

Previous video editing, photography, or short-form content creation experience considered an asset.

Proficiency in Microsoft Office required, including intermediate Excel skills.

Ability to adapt quickly in a fast-paced, deadline-driven environment.

Working Conditions

Must be able to sit for long periods of time.

Must be able to work at a computer for the majority of the working day.

Must be able to perform within strict deadlines.

Must be able to clearly and effectively communicate with employees from the C-suite to the store level.

Must be diplomatic, tactful and persuasive in order to reach deadlines.

Must understand basic budgeting principles.

Location
Boca Raton, FL

Reports to: Marketing Manager

Additional Information
A competitive salary is being offered along with opportunities to learn, develop and advance throughout the organization.

This Organization Participates in E-Verify.

Esta Organización Participa en E-Verify.

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