Marketing Manager

Responsibilities

Tone of Voice Development and Strategy

Partner with brand marketing teams to define and refine tone of voice guidelines across multiple brands.

Translate brand positioning into clear writing systems (voice principles, do/don’t examples, messaging frameworks).

Ensure tone is adaptable across channels while remaining consistent and recognizable.

Continuously evolve voice guidelines based on performance and brand needs.

Digital Copywriting & Execution

Write high-performing copy across digital-first channels including SMS/texting marketing, social media captions, email and marketing automation, digital ads, and web content.

Support occasional print copy needs (flyers, direct mail, etc.) as extensions of campaigns.

Adapt messaging for different audiences, services, funnel stages.

AI-Enabled Copy Systems

Build and maintain AI-powered copywriting agents to scale content creation.

Translate tone of voice guidelines into effective prompts and structured workflows.

Use AI tools to generate, refine, and iterate on copy while maintaining quality and brand integrity.

Identify opportunities to improve speed and consistency through automation and templating.

Performance & Optimization

Use performance data (engagement, CTR, conversions, etc.) to refine messaging.

Test and iterate on headlines, hooks, and offers to improve effectiveness.

Requirements

4–7 years of experience in copywriting, content, or digital marketing roles

Strong portfolio demonstrating digital-first copywriting (SMS, email, social, ads, etc.)

Experience developing or working within brand voice/tone of voice systems

Experience using AI tools to support copywriting workflows (e.g., ChatGPT, Claude, etc.)

Experience in multi-location or franchise-based businesses

Experience with A/B testing and performance marketing

Familiarity with CRM and marketing automation platforms

Core Competencies
Demonstrates expertise in digital copywriting across various channels, with a strong focus on tone of voice development and performance optimization. Proficient in utilizing AI tools to enhance copywriting workflows and ensure brand consistency.

Tools & Technologies

CRM Platforms

Marketing Automation

AI‑Powered Copywriting Tools

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