Digital Advertising Manager
Jackson, MS | $80,000–$110,000 + Excellent Benefits
Service Specialists recruiting agency is seeking a strong Digital Advertising Manager for a nationally recognized, multi-location retail organization. This successful individual will lead paid digital marketing initiatives across the company. This is an excellent opportunity for a data-driven marketing professional who enjoys optimizing campaigns, driving measurable results, and collaborating with cross-functional teams in a fast-paced environment. This position will oversee digital advertising strategies across dozens of retail locations throughout the United States, with a strong focus on lead generation, customer acquisition, and maximizing return on advertising spend.
Key Responsibilities
- Develop and execute paid digital advertising campaigns across Google Ads, Meta, YouTube, TikTok, Bing, and other digital platforms.
- Manage advertising budgets and optimize campaigns to improve lead quality, conversions, and ROAS.
- Analyze campaign performance using tools such as GA4, Google Tag Manager, Looker Studio, and other reporting platforms.
- Conduct A/B testing and continuously refine targeting, messaging, and creative to improve results.
- Monitor website and campaign analytics while providing regular performance reports and actionable insights.
- Partner with internal marketing, creative, and leadership teams to align advertising strategies with overall business objectives.
- Stay current on digital marketing trends, emerging platforms, and best practices to identify new growth opportunities.
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience managing paid digital advertising campaigns.
- Hands-on experience with Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio, and other digital marketing tools.
- Strong analytical mindset with experience interpreting campaign performance data.
- Excellent communication, organization, and project management skills.
- Experience supporting multiple locations or retail markets is a plus.
Compensation & Benefits
- Salary: $80,000–$110,000, depending on experience
- Comprehensive benefits package including medical, dental, vision, 401(k) with company match, paid vacation, holidays, and additional perks.
- Opportunity to join a stable, growing organization with strong career advancement potential.
For purposes of confidentiality, you can apply by emailing sfields@servicespecialistltd.com.