GTM Product Marketing Strategist (Hybrid)

Blue Shield of California is seeking a Product Marketing Strategist, Consultant to lead go-to-market strategy and execution for new product launches. You will serve as the primary marketing contact for Product, coordinating with Marketing, Product, and Sales to align resources and messaging across channels.
The role emphasizes collaboration, strategic thinking, and strong communication skills to drive measurable business impact in healthcare and digital health initiatives.

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