Social Media Specialist

Gregory - named PR Agency of the Year by PR Daily and to PRWeek's Best Places to Work list - is looking for a motivated and creative Social Media Specialist join our team! In this role, you will build and implement both paid and organic social strategies, develop compelling content, and translate performance data into clear insights.

The ideal candidate brings a strategic mindset to executional work — moving beyond task completion to understand why campaigns work and how to continuously improve them. Candidates must be in commuting distance to our Philadelphia-area office.

Responsibilities:

Manage paid and organic social media campaigns for clients, ensuring alignment with overall marketing goals

Build creative and compelling social media content to drive engagement and achieve client objectives

Develop custom social media strategies tailored to each client's needs, audience, and business goals

Drive and own campaign results — accountable for performance and able to communicate outcomes clearly to PR teams and clients

Translate social media data and metrics into actionable, easy-to-understand insights for clients and internal teams

Contribute to client calls and meetings with prepared, informed perspectives on campaign performance and strategy

Articulate Gregory's social media offerings in client meetings, proposals, and sales calls

Stay current on social media tools, trends, platforms, and AI developments — and bring relevant learnings back to the team

Skills:

Strong knowledge of social media platforms (Facebook, Instagram, LinkedIn, X, YouTube, TikTok, etc.)

Experience with paid social media advertising across major platforms

Understanding of social media management tools (Sprout Social, Hootsuite, etc.) and how to integrate them across accounts

Understanding of AI and how it can support work

Ability to analyze performance metrics and translate data into strategic recommendations

Creative capacity to develop content ideas across formats and audiences

Strong verbal and written communication skills

Proactive, adaptable, and able to manage shifting priorities in a fast-paced agency environment

Collaborative team player with a positive, solutions-oriented attitude

Education & Experience:

Undergraduate degree in communications, digital media, public relations, creative arts, or related field

4+ years of professional social media experience

Agency experience preferred

Track record of building and executing social media campaigns with measurable results

Compensation and Benefits
Salary commensurate with experience. We offer our employees a competitive compensation and benefits package, including

health insurance

401(k) plan

paid time off and paid holidays

life insurance and short-term and long-term disability insurance

among other benefits

Gregoryis an equal opportunity employer, and will not engage in or tolerate unlawful discrimination on account of a person’s sex, age, race, color, religion, creed, sexual preference, or orientation, marital status, national origin, ancestry, citizenship, military status, veteran status, handicap or disability, or any other protected group or status.

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