GTM Orchestration Director

Role Description

The NiCE GTM Orchestration Director is a senior cross-functional leader responsible for orchestrating end-to-end alignment across product, marketing, sales, pre-sales, enablement, customer success, professional services, and competitive intelligence. This role exists to solve a systemic organizational gap:

Establish a repeatable, scalable GTM orchestration model across the organization

Eliminate disconnects across functional silos

Ensure the field is fully enabled, informed, and competitive

Create closed-loop feedback mechanisms from field execution back into product and marketing

Increase revenue productivity, competitive win rates, and product adoption

This role serves as the arbiter in the middle — ensuring the organization is not merely producing outputs but delivering cohesive, consumable, and actionable GTM packages to sellers.

Key Responsibilities

Cross-Functional GTM Orchestration

Lead alignment across all revenue-impacting functions, including:

Product & R&D

Product Marketing, Field Marketing, and Partner Marketing

Sales & Pre-Sales

Enablement

Customer Success and Professional Services

Value Realization / ROI teams

Competitive Intelligence

Ensure all disciplines contribute to a complete A-to-Z GTM motion and create and enforce a structured process for bringing products to market.

Product Commercialization Ownership

For assigned product(s) or portfolio streams, own:

Definition and validation of the value proposition

Development of clear, differentiated positioning

Delivery of complete GTM packages, including messaging, sales narratives, competitive positioning, enablement materials, and customer-facing collateral

Ensuring that sellers receive everything required to effectively sell a solution.

Field Enablement and Execution Readiness

Ensure that:

Sales teams understand the when, why, and how to sell each product

Pre-sales teams are equipped with technical depth and demo capabilities

Enablement programs are aligned and relevant to real-world selling scenarios

Proactively identify opportunities to sharpen field knowledge, clarify messaging, strengthen technical support, and deepen competitive positioning.

Competitive Intelligence Integration

Partner with competitive intelligence teams to:

Continuously monitor key competitors

Translate insights into actionable frontline guidance

Rapidly propagate competitive changes into messaging, enablement, and field marketing narratives

Equip sellers to respond to real-time competitive pressures

Feed field-identified competitive gaps back into product and marketing

Feedback Loop Creation and Systemization

Establish formal mechanisms for:

Capturing field insights

Feeding those insights into product development, marketing strategy, and messaging

Building scalable, repeatable systems to capture and propagate field learnings across the organization

Organizational Influence and Change Leadership

Act as a senior cross-functional change agent

Drive alignment across teams with different KPIs, goals, and incentives

Challenge and improve outputs from any function when necessary

Apply executive-level influence to drive accountability, break down silos, and enforce standards

Portfolio Ownership (GTM Streams)

Own a defined set of products or solution areas

Scale responsibility based on strategic importance, market complexity, and revenue impact

Qualifications

Senior executive with deep experience across multiple disciplines: Sales, Marketing, Product, Pre-Sales

Strong operational and strategic acumen across complex, matrixed organizations

Track record of building GTM systems and processes in dynamic, high-growth environments

Requirements

Proven ability to influence without authority and drive cross-functional alignment

Skilled at leading complex organizational change across teams with competing priorities

High credibility with field sales teams, product organizations, and marketing leaders

Comfortable operating in ambiguous, unstructured environments

Benefits

Join an ever-growing, market disrupting, global company

Work in a fast-paced, collaborative, and creative environment

Endless internal career opportunities across multiple roles, disciplines, domains, and locations

Company Description

NICE Ltd. (NASDAQ: NICE) software products are used by 25,000+ global businesses, including 85 of the Fortune 100 corporations, to deliver extraordinary customer experiences, fight financial crime and ensure public safety. Known as an innovation powerhouse that excels in AI, cloud and digital, NiCE is consistently recognized as the market leader in its domains, with over 8,500 employees across 30+ countries.