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Creative Director

HRB · South Plainfield, NJ, USA ·

Job type:
Full Time

Overview Creative Director — Interiors or Housewares. On-Site | Full-Time | Reports to Chief Marketing Officer. Build the Brand. Shape the Future.
We are an established leader in the kitchen & bathroom cabinet industry with decades of success, a nationwide dealer network, and a reputation for quality, reliability, and service. As we enter our next phase of growth, we are investing in marketing and seeking a visionary Creative Director to define how our brand shows up in the world. This is an opportunity to become our first-ever Creative Director, partnering directly with the CMO to create a unified, compelling brand experience across every customer touchpoint.
What You’ll Do
As Creative Director, you will own the visual and creative expression of our business across digital, physical, and experiential channels.

Brand Leadership

Build and evolve our brand identity, voice, guidelines, and creative standards

Create scalable systems that ensure consistency across multiple product lines and audiences

Translate strategy into compelling creative that drives engagement and growth

Website Experience

Lead creative direction for a complete website redesign

Partner with our development agency to deliver a best-in-class user experience

Create intuitive pathways for dealers, consumers, and industry professionals

Sales & Marketing Materials

Oversee the development of catalogs, brochures, product guides, spec books, sample kits, and packaging

Build repeatable systems and templates that elevate quality and efficiency

Trade Shows & Showrooms

Own the creative vision for our presence at the industry’s largest annual trade show

Design impactful booth experiences, showroom displays, kiosks, and branded environments

Campaigns & Content

Lead major brand campaigns throughout the year

Set the creative standard for social media, email marketing, video, and content

Inspire compelling storytelling across every channel

Leadership Responsibilities
You’ll lead and mentor a growing creative team while managing key external partners. However, you must have the skills and drive to do the hands-on work in partnerships with the key partners.

Team Leadership

Production Designers

Content & Social Media Specialist

Graphic Designers

External Partners

Branding Agency

Web Development Partners

Video Production Teams

Media & Creative Contractors

We are looking for a leader who develops people, raises creative standards, and builds a culture of continuous improvement.

What We’re Looking For
Required Experience – Current and relevant design experience in the Interiors, Cabinetry, or housewares market

7+ years of experience in design and brand leadership

2+ years managing or mentoring creative professionals

Strong portfolio demonstrating both:

Brand strategy and development

High-level design execution

Contemporary focus in today’s design world

Experience building, refreshing, or relaunching a brand system—not just working within one

Expertise across:

Websites & digital experiences

Social media & email marketing

Print materials

Packaging

Environmental design / trade show experiences

Experience managing agencies, developers, and production vendors

Exceptional organization, project management, and attention to detail

MUST HAVE solid experience and portfolio examples working with Adobe Creative Suite: InDesign, Illustrator, Photoshop, Animation, After Effects

Bonus Points For

Kitchen cabinet industry experience

Building products, dealer-channel, or B2B marketing experience

Experience supporting complex product portfolios

Why Join Us?
This is a unique opportunity to leave your mark on an established company with strong momentum and ambitious growth plans.

Executive-level visibility and support

Direct partnership with the CMO

Ownership of the entire creative ecosystem

The opportunity to build processes, systems, and standards from the ground up

A talented team and trusted external partners to help bring your vision to life

If you\'re equal parts designer, brand builder, mentor, and creative strategist—and you\'re ready to create something lasting—we\'d love to hear from you.

Apply today and help define the next chapter of our brand story.

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