E-Commerce Growth Specialist - Salt Strong

E-Commerce Growth Specialist
UKG Job Code: SECMGSPX

At Salt Strong, our mission is simple: Help anglers catch more fish, save time on the water, and create unforgettable memories with the people they love.

Every lure we sell, every piece of gear we recommend, and every product we launch helps families spend more quality time together doing something they love. We are looking for someone to take ownership of one of the most exciting growth opportunities inside our company.

Overview
You'll run FishStrong, our E-commerce store, like it's your business. This is an opportunity to become the driving force behind FishStrong.com – our rapidly growing E-Commerce business serving one of the most engaged fishing communities anywhere.

You will own the strategy, growth, customer experience, and numbers, working alongside a world-class team of marketers, content creators, designers, developers, and operations experts. Think of it like being an entrepreneur, except you start with a massive and loyal audience, hundreds of thousands of passionate anglers, a proven brand people trust, existing traffic and customers, a talented team behind you, and a mission that matters.

Your Mission
Grow FishStrong.com into the go-to destination for fishing gear, tackle, accessories, and products trusted by our community. Your primary objective is simple: E-Commerce Revenue Growth . Everything you do should contribute to growing revenue while improving the customer experience.

What You’ll Own
Shopify Store Ownership
You'll be the quarterback of our Shopify storefront. Responsibilities include:

Owning overall store performance and growth

Managing collections, merchandising, navigation, and customer experience

Improving mobile usability, site speed, and conversion flow

Coordinating theme improvements, integrations, and new functionality

Continuously finding opportunities to increase sales and customer satisfaction

Conversion Rate Optimization (CRO)
More traffic is great. Converting more of the traffic we already have is even better. You'll:

Improve product page and checkout conversion rates

Test offers, bundles, upsells, and landing pages

Analyze customer behavior and funnel drop‑off points

Optimize every step of the customer journey

Turn more visitors into customers

CRM & Lifecycle Marketing (HubSpot)
Some of our biggest opportunities already exist inside our customer base. You'll:

Improve customer segmentation and lifecycle marketing

Build and optimize email automations

Increase abandoned cart recovery

Improve upsell and cross‑sell performance

Increase member‑to‑customer conversion rates

Drive repeat purchases and customer retention

Merchandising & Product Growth
You’ll help determine what gets promoted, launched, bundled, and featured. Responsibilities include:

Product launches

Seasonal promotions

Featured product campaigns

Upsell strategies

Cross‑sell opportunities

Merchandising optimization

Campaign Strategy
You'll work closely with our marketing and content teams to develop campaigns that generate excitement and sales. This includes:

Product launches

Promotional campaigns

Seasonal initiatives

Landing pages

Sales funnels

Member‑exclusive offers

Paid Ad Strategy
Brainstorm with our ad creative team to develop high‑performing ads across multiple channels. You'll:

Identify top ad themes

Create new ad campaign ideas

Optimize landing pages

Analytics & Reporting
You love numbers because numbers tell stories. You'll:

Monitor key E‑Commerce KPIs

Identify growth opportunities

Use Shopify and HubSpot data to guide decisions

Report on revenue drivers and optimization opportunities

What Success Looks Like
Within this role, you'll help create:

Consistent E‑Commerce revenue growth

Higher conversion rates

Increased average order value (AOV)

More repeat customers

Better member‑to‑customer conversion

A faster, cleaner, higher‑converting storefront

A stronger connection between our products and our community

Most importantly, you’ll help more anglers get the gear, tools, and confidence they need to create amazing experiences on the water.

Who We’re Looking For
You’re probably a fit if:

You’ve successfully grown revenue on Shopify; a minimum of 3 years Shopify experience is required

You understand E‑Commerce strategy, CRO, merchandising, and customer psychology

You know how to use HubSpot for lifecycle marketing

You’re highly analytical but also highly creative

You love testing ideas and measuring results

You take ownership instead of waiting for instructions

You care about outcomes, not activity

Bonus Points If You Have

Direct‑to‑consumer (DTC) experience

Subscription or membership business experience

Product launch experience

Promotional campaign experience

Digital marketing knowledge

Paid traffic familiarity

Why This Role Is Different
Most E‑Commerce jobs ask you to manage a store. This role asks you to build a business. Most companies sell products. We help people create memories. Most jobs give you responsibilities. This one gives you ownership.

If the idea of building something meaningful, serving a passionate community, and having a direct impact on thousands of families excites you, this is the role for you.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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