Director OF Product Marketing

GE Appliances, a Haier company, is seeking a Product Marketing Senior Manager – HVAC in Louisville, KY to drive commercialization across Retail, Contract, and Pro/HVAC channels. You will lead channel strategies, partner with Product Management, Brand, Merchandising, Pricing, Sales, and Customer Service, and own go-to-market assets and field enablement.
The role requires leading go-to-market for NPIs and existing products, delivering on-time assets, and ensuring consistent HVAC messaging across

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