Data-Driven Cross-Channel Paid Media Strategist

Hearst Newspapers is seeking a Paid Media Strategist in Houston to plan, execute, and optimize digital campaigns across Meta, YouTube, TikTok, and LinkedIn. This role blends strategic thinking with technical analytics to deliver measurable results and actionable insights.
You will work with GA4, Google Tag Manager, Looker Studio, Agency Analytics, and conversion technologies to improve attribution, reporting, and performance while collaborating with clients, sales teams, and internal

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