Hearst Newspapers is seeking a Paid Media Strategist in Houston to plan, execute, and optimize digital campaigns across Meta, YouTube, TikTok, and LinkedIn. This role blends strategic thinking with technical analytics to deliver measurable results and actionable insights.
You will work with GA4, Google Tag Manager, Looker Studio, Agency Analytics, and conversion technologies to improve attribution, reporting, and performance while collaborating with clients, sales teams, and internal
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Data-Driven Cross-Channel Paid Media Strategist
Hearst Newspapers · Houston, TX, USA ·
- Job type:
- Full Time
About Hearst Newspapers
Hearst is a leading global, diversified media, information and services company with more than 360 businesses.
Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19% of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.