Multimedia Marketing Specialist

Category
Marketing & Communications
Job Location
Cary, NC, US
Position Type
Full-Time/Regular
Multimedia Marketing Specialist

DO Supply LLC | Marketing
Full-Time | On-site
Schedule: Monday–Friday – 8:00am to 5:00pm
1652 Old Apex Rd, Cary, NC 27513
DO Supply is a global supplier of industrial automation equipment, helping businesses maintain and optimize critical operations through quality products and exceptional service. We are seeking a creative and results-driven Multimedia Marketing Specialist to enhance brand awareness, customer engagement, and digital growth across multiple marketing channels.
This role combines content creation, social media management, email marketing, video production, website content management, and online reputation management. The ideal candidate is a strong storyteller with multimedia production skills who enjoys creating engaging content and analyzing performance to improve results.
Key Responsibilities

Develop and execute social media strategies to increase brand awareness and engagement
Create, schedule, and manage content across LinkedIn, Facebook, Instagram, X, YouTube, and other channels
Monitor engagement, analytics, and campaign performance metrics
Collaborate with internal teams to ensure brand consistency and messaging alignment
Identify opportunities to expand audience reach and strengthen brand authority
Social Media & Brand Presence

Plan, script, record, edit, and publish video content
Create videos addressing customer FAQs, product demonstrations, tutorials, and company initiatives
Optimize videos using SEO best practices including titles, tags, thumbnails, and descriptions
Manage content calendars and publishing schedules for YouTube and video platforms
Track video performance and recommend improvements based on analytics
Collaborate with technical and sales teams to ensure accuracy of content
Email Marketing & Campaign Management

Design and execute targeted email marketing campaigns to support customer retention, lead generation, and promotions
Write compelling email copy and coordinate supporting creative assets
Develop and maintain automated email workflows and nurture campaigns
Monitor campaign performance and optimize based on data and engagement metrics
Video Production & YouTube Channel Management

Create, edit, resize, and optimize website images and visual content
Upload and manage multimedia assets within website and content management systems
Review website content to ensure images, banners, videos, and messaging remain current and consistent
Assist with website updates including promotional content, product information, and landing pages
Optimize website content and assets for SEO and user experience
Maintain brand consistency across all digital channels and web properties
Online Reputation Management

Monitor and respond to online reviews and customer feedback across platforms including Google, Review.io, and others
Draft professional and brand-aligned responses to customer reviews
Monitor customer sentiment trends and identify improvement opportunities
Collaborate with customer service and leadership teams to address recurring concerns and improve customer experiences
Qualifications

Strong experience creating digital marketing content across multiple platforms
Experience with social media management and marketing campaigns
Ability to produce engaging written, visual, and video content
Strong understanding of digital marketing and audience engagement strategies
Exceptional communication and organizational skills
Creative mindset with strong attention to detail
Ability to manage multiple projects simultaneously
Knowledge & Skills Required

Social media marketing and content management
Email marketing campaign development and execution
Video production, editing, and publishing
Graphic design and image editing skills
Website content management and basic SEO knowledge
Google Analytics and marketing performance reporting
Strong computer proficiency
Excellent written and verbal communication skills
Strong project management and time-management abilities
Problem-solving skills and attention to detail
Education & Experience

Bachelor's degree in Marketing, Communications, Digital Media, Graphic Design, Journalism, or related field preferred
2–5 years of experience in digital marketing, content creation, social media management, or related marketing roles preferred
Experience with Adobe Creative Suite, Canva, video editing software, or similar tools preferred
Experience with CMS platforms, email marketing platforms, and marketing analytics tools preferred
Benefits

Medical, dental, and vision coverage starting Day 1 of employment
10 PTO days
5 paid sick days
Paid company holidays
Company-paid short-term and long-term disability
Company-paid life insurance
401(k) with employer matching
DO Supply LLC is an equal opportunity employer.

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