Multimedia Marketing Specialist

Overview

Position Type
Full Time
Job Shift
First
4 Year Degree
Category
Marketing
Description

The Multimedia Marketing Specialist is responsible for conceptualizing, designing, and producing a wide range of marketing materials and assets—including graphics, videos, presentations, and other visual content—while developing, implementing, and managing digital marketing campaigns and strategies to promote our products/services and enhance brand visibility. This role involves collaborating with cross-functional teams, understanding project requirements, creating compelling content, optimizing digital assets, and analyzing campaign performance to deliver high-quality creative solutions and drive results that align with our brand identity and marketing objectives.
Key Responsibilities
1. Graphic Design & Digital Campaign Management:
Design and produce visual assets for various marketing channels, including digital ads, social media posts, email campaigns, website graphics, and print materials.
Create layouts, mockups, and prototypes for marketing collateral, presentations, and promotional materials.
Assist to plan, execute, and optimize digital marketing campaigns across various channels, including email, social media, display advertising, and search engine marketing (SEM).
2. Web & Product Information Management:
Oversee the day-to-day operation of the company websites, ensuring that content is accurate, up-to-date, and aligned with brand guidelines.
Develop and maintain product information databases, including product descriptions, specifications, images, and pricing.
Ensure that product data is accurate, complete, and consistent across all channels, including websites, catalogs, and marketing materials.
Assist with optimizing product pages and content for search engine optimization (SEO) and conversion rate optimization (CRO).
3. Video Production & Content Creation:
Plan, script, shoot, and edit videos for marketing campaigns, product demonstrations, customer testimonials, and other purposes.
Collaborate with internal teams and external vendors/agencies to produce high-quality video and multimedia content, such as infographics and interactive assets, that tells our brand story and engages our audience.
Create engaging relevant content for digital channels, including website copy, blog posts, social media updates, and email newsletters.
4. Branding, Identity & Social Media Management:
Develop and maintain brand identity guidelines, templates, and assets to ensure consistency across all marketing materials and channels.
Create branded templates for presentations, documents, and other collateral to streamline the design process.
Collaborate on companies' social media presence on platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube.
Collaborate with marketing, sales, and product teams to understand project objectives, requirements, and target audience preferences.
Brainstorm creative ideas, concepts, and strategies to effectively communicate key messages and value propositions.
Assist with design and execute email marketing campaigns, including segmentation, list management, template design, and A/B testing.
6. Project Management, Analytics & Reporting:
Manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment.
Coordinate with internal stakeholders and external vendors to ensure timely delivery of creative assets.
Assist with generating regular reports and insights to evaluate campaign effectiveness, identify trends, and make data-driven recommendations for optimization.
Qualifications

Preferred Qualifications
Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Experience in digital marketing, with a focus on campaign management, content creation, and social media.
Proficiency in digital marketing tools and platforms, such as "Google Ads, Facebook Ads Manager, Mailchimp, Hootsuite, and WordPress."
Strong analytical skills and the ability to interpret data to drive decision-making and optimization.
Certifications in digital marketing (e.g., Google Ads, Salesforce) are a plus.
Experience with SEO, SEM, and PPC advertising.
Knowledge of HTML/CSS, graphic design tools (e.g., Adobe Creative Suite), and video editing software.
Working Conditions
Works in office area(s), warehouse, pharmacy, and some positions work in a long-term care environment (i.e. nursing home, drug rooms, nurses’ stations, resident rooms, etc.).
Moves intermittently during working hours.
Is subject to frequent interruptions.
Is involved with customers, and customer representatives, family members, residents, personnel, visitors, government agencies/personnel, etc., under all conditions and circumstances.
Is subject to hostile and emotionally upset residents, family members, personnel, and visitors.
Communicate with the designated facility staff, nursing personnel, residents, or family members.
Works beyond normal working hours and on weekends and holidays when necessary.
Is subject to call back during emergency conditions (e.g., severe weather, evacuation, post-disaster, etc.).
Is involved in community/civic health matters/projects as appropriate.
Attends and participates in continuing educational programs.
Is subject to injury from falls, burns from equipment, odors, etc., throughout the workday, as well as reactions from dust, disinfectants, tobacco smoke, and other air contaminants.
Is subject to exposure to infectious waste, diseases, conditions, etc., including TB and the AIDS, COVID-19, and Hepatitis B viruses.
May be subject to the handling of and exposure to hazardous chemicals
Education
Must possess and maintain any and all necessary active and unencumbered certifications, degrees, or licenses in the necessary state, to the extent the position requires such certifications, degrees, or licenses.
Specific Requirements
Must be a supportive team member, contribute to and be an example of teamwork and team concept.
Must possess the ability to make independent decisions when circumstances warrant such action.
Must possess the ability to deal tactfully with customers, personnel, residents, family members, visitors, government agencies/personnel, and the general public.
Must not pose a direct threat to the health or safety of other individuals in the workplace.
Physical and Sensory Requirements (with or without reasonable accommodation)(With or Without the Aid of Mechanical Devices)
Must be able to move intermittently throughout the workday.
Must be able to read, speak, and understandably write the English language.
Must be able to cope with the mental and emotional stress of the position.
Must function independently, and have flexibility, personal integrity, and the ability to work effectively with customers, residents, personnel, and support agencies.
Must meet the general health requirements set forth by the policies of this company, which include a medical and physical examination if the position requires.
Must be able to push, pull, move, and/or lift a minimum of 50 pounds to a minimum height of 5 feet and be able to push, pull, move, and/or carry such weight a minimum distance of 50 feet.
All Other Duties as Assigned.
I understand this job description and its requirements; I understand that this is not an exclusive list of the job functions and that I am expected to complete all duties as assigned; I understand the job functions may be altered by management without notice and that I am an at-will employee.
Accommodations
The company is an equal opportunity employer and recognizes that an individual with a disability may require accommodation to enable the individual to successfully perform a job function. I understand that I should discuss with my supervisor any accommodation needed. I agree to cooperate with the company in identifying and discussing any available reasonable accommodation that may enable me to perform the essential function(s) of my position.

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