SEO Specialist
WeatherTech Direct, LLC is seeking a well-qualified SEO Specialist to improve organic visibility, search performance, and content discoverability across WeatherTech's ecommerce ecosystem. This role expands beyond traditional SEO to support answer-driven and AI-powered search experiences (AEO & GEO), ensuring content is optimized for rankings, direct answers, and generative search visibility.
This is an on-site position located at our Bolingbrook, IL corporate office.
This is a great opportunity to join our growing company.
- Employees who demonstrate EXCELLENT performance, attitude, and punctuality have the potential to earn end of year bonuses and pay increases!
- This is an exciting opportunity with potential to advance for hard working, reliable, and teamwork-minded individuals.
Essential Functions
- Own technical SEO health, including site architecture, crawlability, indexation, rendering, and structured data implementation
- Conduct keyword and topic-based research to identify opportunities aligned with search intent and evolving user behavior
- Partner with Merchandising and Content teams to optimize PLPs, PDPs, buying guides, and editorial content
- Optimize and structure content for answer-driven and AI search experiences, including featured snippets, People Also Ask, zero-click results, and AI-generated responses
- Develop internal linking strategies, content hierarchy, and semantic topic clustering to strengthen authority and discoverability
- Monitor and analyze performance across rankings, traffic, click-through rates, and SERP feature visibility, including AI-driven placements
- Identify technical issues and collaborate with developers to implement SEO best practices and improvements
- Support site redesigns, launches, and enhancements with SEO requirements, QA, and validation
- Analyze competitor strategies and search trends across traditional and AI search landscapes
- Track and report on performance across multi-surface search (web, AI, image, and marketplace)
- Execute ongoing optimizations and support SEO testing and experimentation initiatives
- Support local, marketplace, and emerging search efforts, including product data optimization for search and AI platforms
- Perform other duties as assigned
Qualifications
- 4‑7+ years of SEO experience, preferably within ecommerce
- Strong understanding of technical SEO, including crawlability, indexation, site architecture, and structured data
- Experience with GA4, Google Search Console, and SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs)
- Working knowledge of Answer Engine Optimization (AEO), including featured snippets, People Also Ask, and voice search
- Familiarity with Generative Engine Optimization (GEO) and AI-driven search ecosystems
- Understanding of entity-based and semantic SEO, including how search engines interpret and connect content
- Awareness of modern search behavior, including zero-click searches and AI-driven discovery
- Experience collaborating cross-functionally with content, product, and development teams
- Strong analytical, problem-solving, and communication skills
- Experience with or exposure to enterprise ecommerce platforms preferred
- Must be authorized to work in the United States
Benefits
- Outstanding BlueCross BlueShield of Illinois Medical plans; as well as dental, vision, short and long term disability, and company‑paid life insurance
- 401(k) plan with employer matching
- Paid vacation, holidays, and personal time
WeatherTech Direct LLC is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and a clean and safe workspace.
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