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Director OF Sales

PRIMIS , Inc. Defunct · Clearwater, FL, USA ·

Job type:
Full Time

We are looking for an experienced and driven Sales Director to lead our team of Account Executives. In this role, you will be responsible for building a high-performing sales team, driving revenue growth, and developing the strategies that help us win and retain customers. You will play a key role in shaping our go-to-market approach and be a visible leader both internally and externally.

Key Responsibilities

Lead, coach, and develop a team of Account Executives, fostering a culture of high performance, accountability, and continuous improvement

Set and own revenue targets, ensuring the team consistently meets or exceeds quota

Define and execute sales strategies aligned with company growth objectives

Manage pipeline health and forecast accuracy, providing regular reporting to senior leadership

Partner with Marketing, Product, and Customer Success to ensure alignment across the customer journey

Drive best practices in prospecting, discovery, negotiation, and closing

Recruit, onboard, and retain top sales talent

Identify market opportunities and provide feedback to inform product and positioning decision

Represent the company at industry events, with key prospects, and in strategic deals

What We’re Looking For

5+ years in a B2B sales role, with at least 2–3 years in a sales leadership position managing AEs

Proven track record of hitting or exceeding revenue targets as both an individual contributor and a leader

Strong coaching ability with experience developing salespeople at different stages of their career

Excellent forecasting and pipeline management skills

Data‑driven mindset with experience using CRM tools (Salesforce, HubSpot, etc.)

Strong communicator who can operate at both a strategic and tactical level

We encourage underrepresented talent to apply to all our roles & support accessibility needs.

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