Digital Communications Specialist, Dean's Office - Georgetown University College

Digital Communications Specialist

Under the direction of the Director of Communications, the Digital Communications Specialist is charged with developing and implementing strategic plans and tactics to drive awareness and engagement through targeted creative, compelling and branded digital content. Specifically, the role will primarily support the College's storytelling and engagement efforts by utilizing multiple forms of communication, including, but not limited to, social media, web, multimedia and other emerging communication platforms. This position ensures collaboration and communication with other College and University departments, coordinates and collaborates with other communications specialists on tasks to ensure satisfactory and timely completion of promoting news and events. With the goal of building brand awareness and driving engagement, this person leverages high-quality content and reports on metrics.
The Digital Communications Specialist reports directly to the College's Director of Communications and works closely with other members of the staff to manage numerous projects. This position also helps in managing student interns' work.
Requirements and Qualifications

Bachelor's degree
3-4 years of full-time experience in content marketing or digital media marketing within higher education
on-profit
Experience in drafting ad copy and sponsored content
Experience creating content that is suitable for a social audience; excellent grasp on current popular culture and the College student demographic
Ability to simultaneously handle multiple projects in busy remote office environment
Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
Proficiency in Google Analytics and knowledge of social media management apps/software
Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred. Wordpress experience and MailChimp experience required, Marketing Cloud experience helpful.
Higher education experience strongly preferred
Cover letter and resume required for consideration.
Pay Range:
The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:
$47,586.00 - $87,558.13
Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.