Sales Director - Plaza Care Solutions

Sales Director – Corporate Office
Full-Time | Exempt – Monday through Friday 830a-5p

Starting Salary is $100,000 per year plus generous incentive package; negotiable based on relevant prior experiences.

The Sales Director plays a key leadership role in shaping and driving the sales culture at The Plaza Assisted Living. This position oversees sales strategy, census development, team training, and operational support across multiple communities. You’ll partner closely with Sales Managers and community teams, ensuring a unified approach to sales performance, customer service, and occupancy management. This is a hands‑on, relationship‑driven role that involves engaging with prospects, conducting tours, managing inquiries, and consistently closing sales. The Sales Director also supports admission functions when needed and contributes to the development of annual Sales Plans and census goals.

What You’ll Do
Sales Strategy & Leadership

Grow census across all Plaza communities

Develop monthly and annual Sales Plans with leadership

Provide coaching, mentoring, and evaluation for Sales Managers

Lead improvements in sales processes, programs, and overall performance

Operational Support

Serve as a super user for CRM and Sales Training programs

Use CRM data to guide decision‑making and identify opportunities

Step in as Sales Manager when support is needed at any community

Submit accurate and timely reports to the Executive Team

Prospect & Referral Engagement

Take inquiries, conduct tours, and plan prospect and referral events

Build strong rapport with guests and their families

Educate prospects on community services, amenities, and care options

Maintain organized tracking systems and updated referral/prospect databases

Strengthen relationships with referral sources, including healthcare providers and community organizations

Collaboration & Market Awareness

Partner with Advertising and Digital Marketing teams

Advise community leadership on sales and marketing strategies

Participate in budgeting and maintain department budgets

Conduct ongoing research on market needs, competition, and industry trends

Support community and company‑wide events

Requirements

Proven sales experience, ideally in senior living or healthcare is preferred

Demonstrated success developing and coaching sales teams

Bachelor’s degree in Marketing, Health Administration, or related field preferred (high school diploma or equivalent required)

Strong communication, interpersonal, and relationship‑building skills

Ability to engage effectively with individuals from diverse backgrounds

Resilient, goal‑driven, and comfortable in a fast‑paced environment

Understanding of senior care and the aging process is preferred

Strong attention to detail and proficiency in CRM/lead management systems

Collaborative team player with a passion for serving seniors

CPR and First Aid certification (required)

Current two‑step TB clearance (required)

Completion of all organizational training and employment documentation

Compliance with Hawaii Department of Health regulations (Title 11, Chapter 90)

Physical & Environmental Requirements

Full‑time role with weekend availability for events and tours

Combination of office, community‑based work, and occasional off‑site outreach

Frequent interaction with residents, families, team members, and partners

Frequent walking during tours; occasional lifting (up to 25 lbs)

Ability to stand, walk, bend, lift, and push/pull as needed

Requires emotional resilience, professionalism, and compassion

The Plaza is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under federal, state, or local law.

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