Vice President of Sales

Job Description
Vice President of Sales - Residential Development

What You'll Do
Drive Business Strategy

Create and execute comprehensive sales and marketing plans that support division goals and long-term growth.

Evaluate market conditions, competitor activity, pricing trends, and buyer demand to maximize revenue and market share.

Provide executive recommendations on pricing, product positioning, incentives, and inventory management.

Contribute to forecasting, land acquisition analysis, and strategic business planning.

Lead and Develop Talent

Build, coach, and inspire a high-performing team of sales and marketing professionals.

Recruit top talent while fostering a culture centered on accountability, collaboration, and professional development.

Conduct regular coaching sessions, performance evaluations, and sales training initiatives.

Establish clear performance expectations and recognize individual and team success.

Oversee Sales Operations

Manage the complete customer sales journey from initial contract through closing.

Ensure all contracts, disclosures, reports, and documentation are accurate, timely, and compliant.

Monitor key performance indicators including sales pace, pricing, inventory levels, customer satisfaction, and conversion metrics.

Resolve escalated customer concerns while maintaining a best-in-class buying experience.

Collaborate Across Departments

Partner with Construction, Purchasing, Design Studio, Accounting, and Project Management teams to ensure successful community launches and product delivery.

Coordinate with internal stakeholders to optimize home offerings, upgrade selections, and sales center presentation.

Support alignment between operational readiness and sales objectives.

Lead Marketing Initiatives

Direct all marketing efforts, including digital campaigns, advertising, branding, and lead generation.

Ensure model homes and sales environments reflect the company's quality standards and brand identity.

Manage marketing investments while maximizing return on investment and maintaining budget objectives.

Improve Business Performance

Identify opportunities to enhance operational efficiency and improve the customer experience.

Implement best practices, reporting tools, and scalable processes that support continued growth.

Deliver consistent business updates and performance insights to executive leadership.

What We’re Looking For

Bachelor's degree in Business, Marketing, Real Estate, or a related discipline preferred.

6+ years of progressive leadership experience in sales and marketing.

5+ years of new home sales experience with a production or luxury homebuilder.

3+ years leading sales teams within a public or large-scale residential builder preferred.

Demonstrated ability to recruit, mentor, and retain top-performing sales professionals.

Strong understanding of residential real estate sales, pricing strategy, inventory management, and market analysis.

Excellent financial, analytical, and business planning skills.

Proficiency with Microsoft Office and CRM/business management software.

A strategic mindset with a passion for delivering outstanding customer experiences and achieving ambitious business objectives.

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