Marketing Director / Head of Growth
Location Houston, TX (on-site) Reports to CEO / Owner Type Full-time
ABOUT THE ROLE
SpaceManager Closets is Houston's largest custom closet and built-in cabinetry company, with in-house manufacturing, CAD design, and installation. After 25+ years we are building an in-house marketing engine to grow the business over the next two to three years — replacing inconsistent agency-run lead generation with a predictable, owned system.
We are looking for a hands-on marketing leader — a player-coach — to own that engine. You will be accountable for the number: consistent, affordable, qualified leads for our design consultations. You will lead our They Ask, You Answer content strategy, direct our content and video producers, and either run paid media in-house or manage it tightly through a specialist. This is not a role for someone who only delegates; you will still build strategy, run the dashboards, and get into the work.
WHAT YOU'LL OWN
● The lead number. End-to-end accountability for marketing-sourced leads, cost per lead, and lead-to-consultation conversion.
● Strategy & the calendar. The overall marketing strategy and the editorial calendar, built from the real questions our buyers ask about cost, comparisons, and process.
● The sales–marketing relationship. Run a weekly revenue-team sync so content and campaigns answer real buyer questions and feed the sales team.
● Paid budget & performance. Own the paid media budget — running it in-house or directing an agency to our metrics — and hold it to predictable output.
● Reporting. Build and maintain a weekly scorecard of leading indicators and report results to the CEO.
● The team. Direct and develop the content manager and, as we scale, the videographer and demand/ops hires.
WHAT YOU'LL DO DAY-TO-DAY
● Set and protect production cadence — hold content and video output steady week over week.
● Run the HubSpot dashboard and turn data into decisions on spend, channels, and topics.
● Manage the paid search and social program (or the agency running it) toward a stable cost per booked consultation.
● Sit with sales weekly to mine buyer questions and route them into content and video.
● Write and shape strategy, briefs, and high-value copy yourself — not just assign it.
● Continuously tighten the funnel: landing pages, offers, follow-up, and attribution.
HOW SUCCESS IS MEASURED
Your weekly and monthly scorecard:
● Marketing-sourced leads vs. target
● Blended and paid cost per lead
● Lead → booked-consultation rate
● Consultation → sold rate (shared with sales)
● Content and video production cadence held
● Pipeline dollars influenced and closed
WHO YOU ARE
● 8+ years in marketing with real ownership of a lead or revenue number, ideally at a home-improvement, home-services, remodeling, or considered-purchase / high-ticket local business.
● Comfortable being a player-coach in a lean team where people wear multiple hats.
● Fluent in inbound/content marketing; direct experience with They Ask, You Answer is a strong plus.
● Hands-on with paid search and paid social, and able to judge whether an agency is performing.
● Strong with HubSpot (or comparable CRM/marketing automation) and analytics; you make decisions from data.
● A clear operator: you build calendars, scorecards, and processes and hold people to cadence.
● Bonus: familiarity with video-first marketing, local SEO, and using AI tools to move faster.
WHY THIS ROLE
This is a build, not a maintenance job. You'll stand up the marketing engine that carries the company through its next growth phase, with direct access to the owner, a real budget, and the authority to make it work. If you want to point to a system you built — and a revenue number you moved — this is that seat.
To apply, send a short note on a marketing engine you built and the results it produced, along with your resume.