Job title: Director of Marketing (Home Improvement / Custom Closets)
Location: Houston, TX (on-site at our facility)
Job type: Full-time
Pay: $95,000–$125,000 per year base, plus a performance bonus tied to lead growth
Build the marketing engine behind Houston's largest custom closet company.
SpaceManager Closets has designed, built and installed custom closets and built-in cabinetry in Houston for more than 25 years. We manufacture in-house, we design in CAD, and our own crews install. Now we're growing past Houston into Dallas and Austin, and we need a marketing leader who will own the number: qualified leads and booked design appointments.
What you'll do
- Own lead generation for the whole company, from first click to booked design consultation
- Lead our paid media (Google and Meta), holding agency partners to clear cost-per-appointment and cost-per-sale targets, and bring more of it in-house over time
- Run our content engine using the They Ask, You Answer approach: answer every question a homeowner has before they call us
- Direct our in-house videographer and a freelance writer so our work looks as good online as it does in the showroom
- Grow SEO and visibility in AI answer engines such as ChatGPT and Google AI Overviews
- Build email, newsletter and automation journeys in HubSpot
- Build non-digital channels: referral partnerships with designers, realtors and builders, community and showroom events, and direct mail
- Market to our builder and developer customers (about 20% of our business)
- Report to the owner with honest numbers every month and plan marketing for new cities
Who you are
- 8+ years in marketing, with 3+ years owning pipeline or leading a team
- Proven results marketing a high-consideration product or service, ideally in-home, home improvement, remodeling, or builder/trade channels
- Hands‑on with HubSpot (or a comparable CRM), Google Ads, Meta Ads and Google Analytics. You can read an account and tell when an agency is coasting
- Strong with content and inbound marketing, and you know a good photo and a good video when you see one
- An operator who can roll up your sleeves in an owner‑led business of about 37 people, not just manage vendors
- A visual person who genuinely loves design, spaces and craftsmanship
- Available to work on‑site in Houston
What we offer
- Direct access to the owner and a real seat at the table as we expand
- Budget, tools and a showroom, photographer and videographer that most marketers never get
- A growing company with room to build a bigger marketing team under you
- Benefits: health insurance, PTO, 401(k) and match, etc.
SpaceManager Closets is an equal opportunity employer.
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