Vice President, Experiential Marketing

VP of Experiential Marketing | New York City (Hybrid)
I’m currently supporting the search for a VP of Experiential Marketing with one of the fastest-growing companies redefining out-of-home advertising through experiential marketing and large-scale brand activations.

This is a unique opportunity to build and lead the company’s experiential marketing function from the ground up. Reporting directly to the EVP of Marketing, you’ll have the autonomy to shape the strategy, build the team, and deliver best-in-class experiential campaigns for national brands in a fast-paced, entrepreneurial environment.

What you’ll be involved in:

Build and lead company’s experiential marketing practice from the ground up

Develop innovative experiential campaigns including pop-ups, brand activations, immersive experiences, and large-scale events

Translate client briefs into executable activation strategies that balance creativity, production, and profitability

Oversee the full campaign lifecycle including concepting, budgeting, vendor management, fabrication, permitting, logistics, production, and on‑site execution

Partner closely with Sales, Creative, Operations, and Finance to deliver integrated client solutions

Own program budgets and P&L while driving operational excellence and profitability

Source, negotiate, and manage production vendors, fabricators, staffing partners, and logistics providers

Build, mentor, and lead a high‑performing experiential marketing team

What they’re looking for:

10+ years of experiential marketing, event production, or experiential agency experience

5+ years leading teams and managing large-scale experiential programs

Experience within media companies, experiential agencies, sports marketing agencies, or production/fabrication environments

Strong expertise in experiential production, vendor management, budgeting, permitting, and event logistics

A strategic leader who can build new capabilities while remaining hands‑on when needed

Proven experience managing multiple high-profile activations and complex budgets simultaneously

Exceptional cross-functional leadership, communication, and client presentation skills

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