Vice President, Experiential, Bespoke

Job Title

Senior Experiential Leader
Job Description

You are a senior experiential leader who knows how to turn brand strategy into unforgettable moments across sports, entertainment, culture, and live events. You understand that the most powerful experiences create emotional connection, earn attention, drive conversation, and deepen the relationship between brands and the audiences they care about most. You can lead a team from insight and concept through production and execution, balancing creativity, operational excellence, commercial impact, and client leadership. You have experience working with both large and challenger consumer brands and properties across sports and entertainment

from grand openings of stores to the Super Bowl to Coachella and everything in between. You are equally comfortable shaping a bold experiential platform for a global brand, advising senior clients, developing talent, and stepping on-site to ensure every detail delivers against the idea.
Responsibilities

Experiential Strategy & Creative Leadership
Lead the development of experiential strategies that connect brands to fans, consumers, and cultural audiences across sports and entertainment
Guide the experiential team in translating brand objectives, audience insights, and sponsorship platforms into ownable live experiences that build brand connections and drive return on investment
Oversee experiential programs tied to major sports and entertainment properties, including global events, league and team partnerships, music, lifestyle, culture, and tentpole moments
Champion ideas that are distinctive, scalable, measurable, and built to create significant brand impact before, during, and after the experience
Client Leadership
Serve as a senior experiential advisor to clients, helping shape vision, priorities, investment, and executional approach
Lead conversations around experience, design, consumer journey, fan engagement, sponsorship activation, and measurement
Build trusted relationships with senior brand, marketing, partnership, and agency partners
Experience Production & Execution
Oversee the planning and delivery of experiential programs across multiple markets, properties, and live event environments
Ensure seamless execution across creative development, planning, production, environment design, technology, staffing, logistics, and operations
Manage vendor and partner relationships including production companies, fabricators, venues, talent partners, technology providers, and field managers
Oversee internal and external budgets, timelines, scopes, staffing plans, and delivery standards on behalf of client teams
Guide the experiential team in standardized and timely reporting, recaps, performance measurement, and return on investment updates to clients
Develop post-event insights and key takeaways that improve future work and can be applied across agency and client teams
Business Development
Support new business pitches with experiential platforms, activation concepts, production approaches, associated budgets and strategic recommendations
Find opportunities to expand experiential or other service offerings within existing client relationships
Stay current on emerging experiential marketing trends, competitive activity, and industry insights to support growth with existing and prospective clients
Team Leadership
Lead, mentor, and grow the experiential team
Guide teams through complex event activation planning processes
Build a culture of creative excellence, accountability, creativity, and collaboration
Lead the experiential team by example by continuing to learn and invest in the sports and entertainment business through relationship development and knowledge of the business of sport
Demonstrate genuine support for and actively promote the agency's mission and values internally and externally
Ability to collaborate across internal (Publicis) and external agencies so the client feels like they have one team.
Identify, recruit, and retain top experiential talent
Qualifications

10-15+ years of experience in experiential marketing, sports and entertainment marketing, brand activation, event production, sponsorship activation, or related fields
Experience leading experiential programs, tours, event activations, etc. for major brands, sports properties, entertainment platforms, or cultural events
Excellent business writing and presentation skills, with the ability to translate insights and ideas into clear, compelling pitch materials with strong communication skills
Proficiency with Microsoft Office applications, especially PowerPoint, Word, and Excel for pitch development, proposal support, reporting, and budget-related materials
Deep understanding of how to create brand experiences that engage audiences, activate partnerships, generate content, and deliver measurable impact
Strong client leadership, executive presence, storytelling, and presentation skills
Proven ability to manage large-scale experiential programs, multiple concurrent workstreams, budgets, vendors, and cross-functional teams
Experience leading teams, developing talent, and building effective processes for creative and operational delivery
Willingness to travel and lead on-site execution. Travel may be 40 - 60%.
Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $149,340.00 - USD $194,180.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2026.