Telecommute Pharmaceutical Marketing Content Manager Job at IntegriChain in Phil

Company Description IntegriChain is the data and application backbone for market access departments of Life Sciences manufacturers. We deliver the data, the applications, and the business process infrastructure for patient access and therapy commercialization. More than 250 manufacturers rely on our ICyte Platform to orchestrate their commercial and government payer contracting, patient services, and distribution channels. ICyte is the first and only platform that unites the financial, operational, and commercial data sets required to support therapy access in the era of specialty and precision medicine. With ICyte, Life Sciences innovators can digitalize their market access operations, freeing up resources to focus on more data-driven decision support. With ICyte, Life Sciences innovators are digitalizing labor-intensive processes freeing up their best talent to identify and resolve coverage and availability hurdles and to manage pricing and forecasting complexity. We are headquartered in Philadelphia, PA (USA), with offices in: Ambler, PA (USA); For more information, visit , or follow us on Twitter @ IntegriChain and LinkedIn .
Job Description The Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences.
Strategy & Planning
Defining content goals tied to business objectives (awareness, pipeline, retention)
Building and managing an editorial calendar
Identifying target audience personas and mapping content to their journey stages
Content Creation & Management
Writing or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
Managing freelancers, agencies, or internal subject matter experts
Ensuring brand voice and messaging consistency across all content
SEO & Distribution Conducting keyword research and optimizing content for search
Distributing content across owned, earned, and paid channels
Managing content on the website/CMS
Creating gated assets (guides, reports) for lead capture
Supporting sales with enablement content (one-pagers, battlecards, FAQs)
Partnering with demand gen on nurture emails and campaign content
Performance & Analytics
Tracking content metrics (traffic, engagement, leads, pipeline influenced)
Reporting on what's working and iterating based on data
Working closely with product, sales, and customer success to source insights and stories
Partnering with design for content production
In a B2B context like IntegriChain, this role would also involve things like thought leadership content tied to market access and pharma commercialization topics, customer stories and case studies , and content that supports a longer, more complex sales cycle.
3-5 years of content marketing experience , with at least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry
Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field
Proven writing portfolio demonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences (e.g., pharma manufacturers, market access professionals, C-suite buyers)
Experience owning a content calendar and managing multiple concurrent projects/deadlines independently
Hands-on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially LinkedIn)
Familiarity with SEO best practices and increasingly, AEO/answer engine optimization for AI-driven search
Experience with marketing automation and CMS platforms (e.g., HubSpot, Marketo, Marketing Cloud, WordPress) and basic proficiency in analytics/reporting tools
Comfortable working cross-functionally with sales, product, and subject matter experts to source and validate content
Background or working knowledge of pharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma data/analytics
Familiarity with PE-backed or high-growth B2B tech environments where marketing teams are lean and content ownership is broad
Experience partnering with design/creative resources (internal or agency) to produce polished, on-brand assets
Track record of repurposing long-form content into multi-channel campaigns (e.g., one whitepaper LinkedIn series, email nurture, sales one-pager)
Strong editorial judgment and consistency with brand voice
Work with the purpose of helping to improve patients' lives!
Excellent and affordable medical benefits + non-medical perks including Flexible Paid Time Off, 401(k) Plan with a Company Match to prepare for your future, Parental Leave, Student Loan Reimbursement and much more!
IntegriChain is committed to equal treatment and opportunity in all aspects of recruitment, selection, and employment without regard to race, color, religion, national origin, ethnicity, age, sex, marital status, physical or mental disability, gender identity, sexual orientation, veteran or military status, or any other category protected under the law. committed to creating a community of inclusion, and an environment free from discrimination, harassment, and retaliation.
Our policy on visa sponsorship for US based positions: Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by IntegriChain.