Senior Brand & Visual Designer

About CWILL

CWILL (pronounced "quill") is a post-purchase and retention suite built for Shopify brands. Reduce support tickets, recover lost revenue from returns, and turn one-time buyers into loyal fans — with tools purpose-built for every touchpoint that follows the sale.
Why CWILL
Your work will be seen by millions of shoppers daily across 30,000+ Shopify stores
Founding design role — you define the standard, not inherit someone else's
Small team, no bureaucracy, direct access to leadership
The Role

We are hiring our first US Brand & Visual Design Lead, a founding role responsible for defining and shipping CWILL's entire visual identity — from the way our website welcomes a merchant, to the way millions of shoppers experience our widgets inside Shopify stores.
In this role, you will own different interconnected layers of our brand, some examples:
Own CWILL's brand system — keep it sharp, consistent, and scalable across every surface
Design and iterate on our marketing website, landing pages, and campaign pages end to end
Build consumer-facing UI components: embedded widgets, in-product overlays, and co-branded experiences that live inside Shopify merchants' storefronts
Design event and booth assets, social graphics, pitch decks, and anything else that represents CWILL externally
Collaborate closely with engineers to ensure designs ship as intended — you're in Figma handing off specs, not throwing files over the wall
Contribute to product UI design where brand and product intersect (onboarding flows, empty states, notification templates)
Maintain and evolve a design system that scales across brand and product
Requirements
What We're Looking For

A portfolio that makes us stop scrolling — strong visual craft across web, product UI, and brand systems
Experience designing consumer-facing components (landing pages, booth/event assets, web widgets, embedded UIs, or anything that lives inside someone else's product)
Comfortable working in Figma and shipping designs that actually get built
3+ years in Brand, Visual, or Marketing Website Design (B2B SaaS or DTC ecommerce preferred)
Fluency across brand + digital design — websites, widgets, illustration, typography
Comfortable with 0 → 1 ambiguity: you can start from a blank canvas and make confident decisions
Nice to have:
Direct experience in the Shopify ecosystem (built apps, worked at Shopify, Klaviyo, Yotpo, Loop, Narvar, AfterShip, etc.)
Experience building or leading a design team (IC → Manager transition)
Background across both post-purchase and retention domains
Exposure to AI-native product experiences
Benefits
Starting Pay: 90-120K + Bonus, depends on experiences, open to negotiation
401(k)
PTO
Paid Holidays
Insurance