DIGITAL CONTENT SPECIALIST

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Full Time Exempt [Salaried] Professional Kansas City, MO, US 1 Attachments

6 days ago Requisition ID: 6213

EXTRAORDINARY PEOPLE. EXCITING POSSIBILITIES. GREAT OPPORTUNITY.

Custom Truck One Source has changed the way the industry looks at specialized truck and heavy equipment solutions. With sales, rentals, aftermarket parts and service, equipment customization, remanufacturing, financing solutions, and asset disposal, our team of experts, vast equipment breadth and integrated network of locations across North America offer superior service and unmatched efficiency for our customers. Your success is what's next with Custom Truck One Source.

Summary

Custom Truck One Source and its manufacturing arm, Load King, are seeking a Digital Content Specialist to drive the execution of digital marketing initiatives across email, social media, and content channels. This role is approximately 70% campaign coordination and project management, keeping campaigns, calendars, vendors, and stakeholders moving on time and on brand, and 30% hands-on content creation, including blog posts, email copy, and social content.

The ideal candidate is a highly organized, proactive project driver with hands-on content creation skills: someone who can manage multiple concurrent campaigns and deadlines, communicate clearly with sales teams and external contractors, and step in to create polished content when needed.

Essential Duties and Responsibilities

Campaign Coordination & Project Management
Coordinate and execute multi-channel content campaigns (email, social media, blog) in partnership with the Digital Content Manager
Own marketing coordination for monthly auctions, including email campaigns, social media promotion, and asset collection
Maintain marketing calendars and project timelines across all active campaigns
Field and fulfill marketing requests from sales teams, including email communications and promotional materials
Coordinate photography, video, and visual assets for campaigns, including on-site shoots (contributes to ~30% travel)
Manage external contractors (copywriters, designers, videographers) including developing project scopes aligned with company branding and voice
Content Creation
Write and publish blog posts, email copy, social media content, and other web content
Translate technical and industry-specific subject matter into clear, engaging content for customer audiences
Ensure all content aligns with Custom Truck One Source and Load King brand voice, values, and visual standards
Measurement & Optimization
Test, measure, and analyze reach, engagement, and campaign effectiveness
Report results to stakeholders and identify opportunities to improve future campaigns and content
Required Skills and Qualifications

Bachelor's degree in Marketing, Communications, Public Relations, or related field

Solid understand of marketing principles

3+ years of experience in digital marketing, with demonstrated campaign coordination or marketing project management experience

Experience with marketing automation platforms (HubSpot, Pardot, Marketo, or similar)

Hands-on experience managing business social media accounts (LinkedIn, Facebook, YouTube, Instagram)

Strong writing and editing skills. Writing samples required with application

Proven ability to manage multiple projects and deadlines simultaneously with minimal oversight

Experience coordinating with external vendors or contractors

Working knowledge of SEO fundamentals and their impact on content

Comfortable using AI writing and productivity tools to work efficiently

Preferred Skills and Qualifications

Experience in construction, manufacturing, heavy equipment, or a related industrial B2B environment

Basic graphic or video editing skills (Canva, Adobe Creative Suite, or similar)

Working Conditions

Attendance - The ability to work as scheduled with punctual attendance, Monday-Friday plus any additional hours necessary to meet business needs.

Ability to work outdoors as needed in all temperature conditions.

Ability to coordinate and work with customers via phone, email, and in-person for planning and capturing social media assets.

Ability to travel (up to 30%) for off-site content projects and events

Physical Requirements

Occasional lifting, carrying, pushing, and/or pulling, kneeling, crouching in order to capture content and set-up backgrounds.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

BENEFITS

401(k) with Employer Match

Competitive Health Care

Dental, Vision, and Life Insurance

Paid Vacation, Sick and Holidays

STD/ LTD

Partner Discounts

Investment in Employee Development

Custom Truck One Source is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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