Social Media Specialist

About Primient Primient is a century old company with an entrepreneurial spirit. We are a leading producer of food and industrial ingredients made from plant-based, renewable sources. We deliver value through deep technical, commercial, and operational excellence that is backed by our long‑standing corn wet milling heritage. Our priorities are focused on ensuring we produce the safest, highest quality products through practices that uphold responsibility, commitments, and the drive for excellence for our people and our planet.
About the Role The Specialist, Brand & Social is responsible for strengthening Primient’s brand by shaping a consistent, engaging, and authentic presence across social and brand‑focused digital channels. She/he/she serves as a steward of Primient’s brand presence and voice, visual identity, and storytelling—translating business priorities, culture, and values into compelling content that builds awareness, credibility, and connection with external audiences.
Key Responsibilities Develop, implement, and manage social media strategies to achieve marketing targets and brand goals.
Create and curate engaging, brand‑consistent content (text, image, and video).
Act as a brand champion, ensuring consistent voice and visual identity across all platforms.
Monitor online presence and trends and implement related strategies to increase brand awareness.
Engage with followers, foster discussions, and respond to inquiries or complaints to maintain a positive brand image.
Track key performance indicators (KPIs) such as engagement, reach, and follower growth; generate monthly reports, analyze metrics, and implement tactics to improve social performance.
Plan and execute campaigns, including influencer partnerships, to drive growth.
Maintain brand guidelines, voice, and visual assets across the website and digital channels.
Create, edit, and manage web content (articles, product descriptions, blogs).
Support SEO best practices to increase search visibility and analyze traffic metrics.
Oversee updates, CMS management (e.g., Cybernatics, WordPress, HubSpot), and basic HTML/CSS updates.
Work Requirements Knowledge Brand strategy, brand governance, and visual identity standards
Social media strategy, platform best practices, and emerging trends
External brand storytelling and content strategy
Corporate reputation and employer brand fundamentals
Audience segmentation and channel‑specific messaging
Digital analytics, social performance metrics, and reporting
Website and CMS fundamentals (content publishing, governance)
SEO basics and digital discoverability principles
Multicultural considerations in brand voice, imagery, and storytelling
Skills Brand‑aligned content creation across social and digital platforms
Strategic storytelling that translates business priorities into engaging narratives
Social media planning, execution, and optimization
Copywriting and editing with strong attention to tone, voice, and consistency
Visual storytelling and collaboration with designers and creatives
Community management and professional audience engagement
Data analysis and insight‑driven decision making
Cross‑functional collaboration with Communications, HR, Marketing, and Multicultural Affairs
Project management and campaign coordination
Clear presentation of performance insights and recommendations
Mindsets Brand steward with a strong sense of ownership and accountability
Audience‑first and experience‑driven
Curious and trend‑aware, with a test‑and‑learn approach
Strategic yet hands‑on
Detail‑oriented while maintaining a big‑picture view
Collaborative and partnership‑minded
Adaptable in a fast‑moving digital environment
Seeks ways to implement artificial intelligence tools
Committed to inclusive, authentic, and values‑aligned storytelling
About You Required and Preferred Education / Certification Bachelor’s / Master’s degree in Communications, Corporate Affairs, Public Relations, Journalism / Marketing (preferred)
Certification in Public Affairs, Public Relations, or a related field (preferred)
Required and Preferred Work Experience 5+ years’ experience in Communications strategy development and deployment, Social Media, Public Relations, Journalism / Marketing, HR (preferred)
Total Rewards The annual pay range estimated for this position is $67,387.20 – $84,234.00 and is bonus eligible.
Competitive Pay
Multiple Healthcare plan choices
Dental and vision insurance
401(k) plan with company and matching contributions
Short‑ and Long‑Term Disability
Life, AD&D, and Voluntary Insurance plans
Paid holidays & vacation
Floating days off
Parental leave for new parents
Employee resource groups
Learning & development programs
Fun culture with opportunities to shape our future
Equity, Diversity, Inclusion & Belonging Primient is an equal opportunity employer, committed to the strength of an inclusive workforce.
Privacy The Company is committed to complying with the California Consumer Privacy Act (“CCPA”) and all data privacy and laws in the jurisdictions in which it recruits and hires employees.

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