Vice President, Channel Marketing, Private Wealth
About the Company
Globally-recognized private markets investment firm
Industry
Investment Management
Type
Public Company
Founded
1991
Employees
501-1000
Categories
- Financial Services
- FinTech
- Insurance
- Consulting & Professional Services
- Investment Management
- Investment Services
About the Role
The Company is seeking a Vice President for Channel Marketing in the Private Wealth sector. The successful candidate will be responsible for developing and executing the marketing strategy for the private wealth channel in the Americas, with a focus on expanding the company's reach, deepening client relationships, and acquiring new clients. This role involves setting the go-to-market strategy across various client touchpoints, including RIAs, independent broker-dealers, wirehouses, and private banks, and driving measurable impact in terms of client acquisition. The VP will also be tasked with defining the company's brand and value proposition in the wealth channel, leading integrated marketing campaigns, and partnering with sales and product teams to support the sales process.
Applicants should have a minimum of 7 years' marketing experience, with a significant background in private markets, alternative investments, or broader asset/wealth management. Direct experience in marketing to financial advisors and a proven track record of owning integrated marketing campaigns are essential. The role requires a self-starter with strong analytical skills, the ability to translate complex investment concepts into compelling content, and fluency with marketing technology platforms. The ideal candidate will have a builder's mindset, be enthusiastic about shaping marketing strategy, and be adept at working with sales teams to enhance client conversion.
Hiring Manager Title
Head of Private Wealth
Functions
- Marketing