Senior Marketing Manager

The Senior Marketing Manager leads strategic upstream and downstream marketing for the US Implant Business Unit. Reporting to the VP of Commercialization, this role owns brand positioning, product launch strategy, sales enablement, and demand generation across a urogynecology portfolio. Works cross-functionally with Sales, Training, Regulatory, and R&D to translate clinical and customer insight into commercial programs that drive franchise growth, surgeon adoption, and measurable pipeline impact.

Responsibilities

Strategy & Roadmap – Own go-to-market strategy and product roadmap from concept through launch and lifecycle management

Positioning – Define brand positioning, messaging, and clinical differentiation; ensure claims are evidence-backed and regulatory-compliant

Launch Execution – Plan and execute product launches with R&D, regulatory, clinical, and sales; develop launch sequencing, training, and KPIs

Sales Enablement – Build sales toolkit including value propositions, objection handling, competitive intelligence, and surgeon-facing collateral

Demand Generation – Manage conference presence, KOL and fellowship engagement, and digital programs to build surgeon awareness and pipeline

Customer Insight – Conduct VOC research at trade shows and in the field; translate findings into product and campaign requirements

Analytics & ROI – Define and track marketing KPIs, ROI, and franchise growth metrics; build data-driven business cases tied to pipeline and revenue

Leadership – Manage budget, agency/vendor relationships, and cross-functional programs; may mentor or directly manage marketing staff

Required Qualifications

Bachelor's degree in Marketing, Business, Life Sciences, Communications, or related field

4+ years in marketing, or 2+ years marketing experience + MBA; medical device marketing preferred

Experience with trade show management, digital marketing, and product line marketing required

Demonstrated ownership of product strategy, positioning, and launch execution

Strong analytical skills with ability to translate data into commercial strategy

Preferred Qualifications

MBA or advanced degree

Medical device, women's health, or urogynecology marketing background

Familiarity with surgeon adoption dynamics and OR environment

Experience marketing in a regulated environment (FDA, CE)

Working knowledge of GPO/IDN contracting (Vizient, Premier) and Salesforce CRM

Competitive base salary + bonus

Medical, dental, and vision coverage for employee and family

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