Brand Manager

About the Job
The Sr. Associate Manager, Menu Strategy & Experience (All Channels) supports the Menu Experience Team and cross‑functional partners – Ops, Digital, Product, Brand, among others – by leading the strategy and execution of Taco Bell’s in‑restaurant merchandising and menu. This role owns end‑to‑end development of in‑restaurant communication to the consumer, serving as the subject‑matter expert for menu and restaurant experience, ensuring a consistent, customer‑focused experience that aligns with the national brand plan and drives sales.

Expanded, this role impacts and owns menu strategy, design, and execution, menu experience integration, and merchandising budget management and visibility.

Day‑to‑Day

Menu Experience Integration

Collaborate with cross‑functional partners through integration of the broader menu strategy into in‑restaurant merchandising and communication

Translate Menu Strategy and team initiatives across all channels into clear, consistent plans that deliver on accuracy and flawless execution

Serve as the Menu Subject Matter Expert, driving merchandising strategies that support sales performance and align to the national Brand Plan

Own the end‑to‑end go‑to‑market in‑restaurant print merchandising process – planning to execution – translating national Brand ensuring accuracy, speed, and consistency

Partner with agencies, franchisees, and internal cross‑functional teams to develop, review, and refine creative to meet Brand and Operational standards

Oversee the management of production, fulfillment, and distribution vendors to ensure flawless execution of merchandising materials

Continuously optimize the Restaurant Experience by adapting merchandising based on performance, feedback, and business needs

Customer Journey & Insights

Own the in‑restaurant customer journey, identifying opportunities to improve the customer experience at every stage

Leverage research, analytics, and field insights to inform menu channels and in‑restaurant merchandising

Develop and test new merchandising approaches and tactics, for various channels measuring effectiveness and scaling successful approaches

Merchandising Budget Ownership & Menu Operations

Own and manage the overall merchandising budget, ensuring accurate execution of Menu and merchandising updates across restaurants

Collaborate on transition and ongoing management of budget responsibilities as part of the Menu team

Partner on Menu budget tracking and visibility to align decisions with Brand and operational priorities

Menu Offers & Promotions

Manage Local Store Marketing and identify opportunities to enhance, streamline, and automate support for field teams.

Facilitate field creative reviews in partnership with external agencies and franchisees to ensure quality and alignment.

Cross‑Functional Leadership & Execution

Partner with cross‑functional teams to support and successfully execute restaurant experience initiatives

Align the restaurant experience calendar with both marketing and non‑marketing initiatives

Collaborate with Digital Menu Board teams to ensure consistency across all menu channels

Is This You?

Bachelor's Degree required

Minimum 5+ years of relevant experience in Marketing, Advertising or Communications

Strong strategic ability to translate overarching brand strategies visually to create ease for the consumer, drive food crave, and elevate the Brand

Experience working with cross functional teams and agency partners to create omnichannel merchandise within retail industry and / or franchised business a plus

Demonstrated leadership, project management, and planning skills

Strong organizational skills, process driver, and high level of attention to detail

Self‑motivated with a strong drive for results

Work‑Hard, Play‑Hard

Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year‑round flex day Friday

Onsite childcare through Bright Horizons

Onsite dining center and game room (yes, there is a Taco Bell inside the building)

Onsite dry cleaning, laundry services, and carwash

Onsite gym with fitness classes and personal trainer sessions

Up to 4 weeks of vacation per year plus holidays and time off for volunteering

Generous parental leave for all new parents and adoption assistance program

401(k) with a 6% matching contribution from Yum! Brands with immediate vesting

Comprehensive medical & dental including prescription drug benefits and 100% preventive care

Discounts, free food, swag and… honestly, too many good benefits to name

Salary Range: $121,600 to $135,000 annually + bonus eligibility + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job‑related factors.

Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full‑time, permanent basis without the need for current or future sponsorship.

Taco Bell is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic.

Taco Bell is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

US Job Seekers/Employees – To view the "Know Your Rights" poster, click here. You may also access Taco Bell’s Pay Transparency Policy Statement.

Employment eligibility to work with Taco Bell in the U.S. is required as the company will not pursue visa sponsorship for this position.

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At Taco Bell, we Live Más and invite you to do the same. Take a seat at our table. Bring your voice. Bring you, just as you are, a Cultural Rebel. We want you to be your best self!

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